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Asia Pacific Business Review Volume 28, 2022 - Issue 3
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Research Article

Hong Kong millennials’ perceptions and preferences on joint promotion partners

Fanny Fong Yee ChanSchool of Business, The Hang Seng University of Hong Kong, Shatin, Hong KongCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5801-3029View further author information
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Pages 410-430 | Received 31 Oct 2020, Accepted 29 Dec 2020, Published online: 28 Mar 2021

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