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Managing Leisure Volume 5, 2000 - Issue 2
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Original Articles

Surfing in the premier league: key issues for football club marketers using the Internet

John Beech
,
Simon Chadwick
&
Alan Tapp
Pages 51-64 | Published online: 02 Dec 2010

Citations (18)

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Read on this site (5)

Thanos Kriemadis, Christos Terzoudis, Nikos Kartakoullis & Dimitra Kapnisi. (2022) An Examination of the Current Strategic Marketing Planning Practices in Professional Sport Clubs. Services Marketing Quarterly 43:3, pages 353-373.
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Ho Keat Leng & Weisheng Chiu. (2019) The 27th SEA Games Myanmar 2013: a Facebook perspective. Sport in Society 22:3, pages 449-461.
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Stephen Henderson. (2010) Football broadcasting: tipping point or bleeding edge?. Soccer & Society 11:5, pages 614-626.
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Thanos Kriemadis, Christos Terzoudis & Nicos Kartakoullis. (2010) Internet marketing in football clubs: a comparison between English and Greek websites. Soccer & Society 11:3, pages 291-307.
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Won Jae Seo, B. Christine Green, Yong Jae Ko, Seunghwan Lee & Jarrod Schenewark. (2007) The Effect of Web Cohesion, Web Commitment, and Attitude toward the Website on Intentions to Use NFL Teams’ Websites. Sport Management Review 10:3, pages 231-252.
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Articles from other publishers (13)

Konstantinos Koronios & Panagiotis Dimitropoulos. (2020) Examining Sponsorship’s Effectiveness Over the Internet: A Conceptual Framework for Researchers and Practitioners. International Journal of Innovation and Technology Management 17:04.
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Cameron O’Beirne. 2018. Managing Sport Business. Managing Sport Business 502 514 .
Yong Jaea Ko, Min Kil Kim, Yu Kyoum Kim, Jeoung-Hak Lee & Kevin Cattani. (2010) Consumer Satisfaction and Event Quality Perception: A Case of us Open Taekwondo Championship. Event Management 14:3, pages 205-214.
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Marilou Ioakimidis. (2010) Online marketing of professional sports clubs: engaging fans on a new playing field. International Journal of Sports Marketing and Sponsorship 11:4, pages 2-13.
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Emelia Akashah P Akhir, Y.Y. Chen, Goh Kim Nee, Savita K. Sugathan & Salvador Nguema Obama. (2010) Information sharing through football website — Equatorial Guinea (EG) case study. Information sharing through football website — Equatorial Guinea (EG) case study.
Guillaume Bodet & Nicolas Chanavat. (2010) Building global football brand equity. Asia Pacific Journal of Marketing and Logistics 22:1, pages 55-66.
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Zhu Zhang & Doyeon Won. (2010) Buyer or browser? An analysis of sports fan behaviour online. International Journal of Sports Marketing and Sponsorship 11:2, pages 21-36.
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Nicolas Chanavat & Guillaume Bodet. (2009) Internationalisation and sport branding strategy: a French perception of the Big Four brands. Qualitative Market Research: An International Journal 12:4, pages 460-481.
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Kevin Filo, Daniel C. Funk & Glen Hornby. (2009) The Role of Web Site Content on Motive and Attitude Change for Sport Events. Journal of Sport Management 23:1, pages 21-40.
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Simon Chadwick, Will Garford, Guilherme Guimaraes & Daragh O'Reilly. (2008) The formation, organisation and management of MyFootballClub: Implications for marketing practice. Journal of Direct, Data and Digital Marketing Practice 10:2, pages 150-160.
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Daniel C. Funk. 2008. Consumer Behaviour in Sport and Events. Consumer Behaviour in Sport and Events 87 107 .
Paul Kitchin. (2006) Considering entertainment-games websites in sports marketing: the case of Stick Cricket. International Journal of Sports Marketing and Sponsorship 8:1, pages 92-103.
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Daniel C. Funk. (2002) Consumer-Based Marketing: The Use of Micro-Segmentation Strategies for Understanding Sport Consumption. International Journal of Sports Marketing and Sponsorship 4:3, pages 39-64.
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