Citations (18)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (6)
Florian Lefebvre, Mathieu Djaballah & Nicolas Chanavat. (2023) The deployment of professional football clubs’ eSports strategies: a dynamic capabilities approach. European Sport Management Quarterly 23:2, pages 315-333.
Read now
Read now
Johannes Fühner, Sascha L. Schmidt & Dominik Schreyer. (2021) Are diversified football clubs better prepared for a crisis? First empirical evidence from the stock market. European Sport Management Quarterly 21:3, pages 350-373.
Read now
Read now
Magnus Forslund. (2017) Innovation in soccer clubs – the case of Sweden. Soccer & Society 18:2-3, pages 374-395.
Read now
Read now
Harald Dolles & Sten Söderman. (2013) Twenty years of development of the J-League: analysing the business parameters of professional football in Japan. Soccer & Society 14:5, pages 702-721.
Read now
Read now
Stephen Henderson. (2010) Football broadcasting: tipping point or bleeding edge?. Soccer & Society 11:5, pages 614-626.
Read now
Read now
Ron De Heij, Patrick Vermeulen & Linda Teunter. (2006) Strategic actions in European soccer: Do they matter?. The Service Industries Journal 26:6, pages 615-632.
Read now
Read now
Articles from other publishers (12)
Adrian Pritchard. (2016) It’s not just cricket – the portfolios of the English/Welsh cricket teams. Sport, Business and Management: An International Journal 6:1, pages 19-35.
Crossref
Crossref
Antonio Williams, Isabell Rhenwrick, Kwame J. A. Agyemang & Alexandria Pantaleoni. (2015) An exploratory study of women club members’ experiences with an NFL franchise brand extension. Sport, Business and Management: An International Journal 5:2, pages 107-120.
Crossref
Crossref
Thilo Kunkel, Daniel Funk & Ceridwyn King. (2014) Developing a Conceptual Understanding of Consumer-based League Brand Associations. Journal of Sport Management 28:1, pages 49-67.
Crossref
Crossref
Neil Moore & Roger Levermore. (2012) English professional football clubs. Sport, Business and Management: An International Journal 2:3, pages 196-209.
Crossref
Crossref
Ibrahim Abosag, Stuart Roper & Daniel Hind. (2012) Examining the relationship between brand emotion and brand extension among supporters of professional football clubs. European Journal of Marketing 46:9, pages 1233-1251.
Crossref
Crossref
Chrysostomos Giannoulakis & Artemisia Apostolopoulou. (2011) Implementation of a multi‐brand strategy in action sports. Journal of Product & Brand Management 20:3, pages 171-181.
Crossref
Crossref
Hans H. Bauer, Nicola E. Stokburger-Sauer & Stefanie Exler. (2008) Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment. Journal of Sport Management 22:2, pages 205-226.
Crossref
Crossref
. 2008. Zielorientiertes Management von Fußballunternehmen. Zielorientiertes Management von Fußballunternehmen
63
104
.
Rudi Meir & Don Scott. (2007) Tribalism: definition, identification and relevance to the marketing of professional sports franchises. International Journal of Sports Marketing and Sponsorship 8:4, pages 43-59.
Crossref
Crossref
Paolo Guenzi & Marino Nocco. (2006) The launch of new brands by professional soccer teams: the case of U.S. Lecce - Salento 12. International Journal of Sports Marketing and Sponsorship 7:3, pages 99-114.
Crossref
Crossref
Dimitra Papadimitriou, Artemisia Apostolopoulou & Ilias Loukas. (2004) The role of perceived fit in fans' evaluation of sports brand extensions. International Journal of Sports Marketing and Sponsorship 6:1, pages 27-44.
Crossref
Crossref
Jeff Clowes & Alan Tapp. (2003) Looking Through the Hourglass of Fan Segmentation: Research Findings and Marketing Implications for Live Spectator Sports. International Journal of Sports Marketing and Sponsorship 5:1, pages 47-63.
Crossref
Crossref