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Current Issues in Tourism Volume 27, 2024 - Issue 2
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Articles

Advancing tourism recovery through virtual tourism marketing: an integrated approach of uses and gratifications theory and attachment to VR

Lili GengORCID Iconhttps://orcid.org/0000-0001-5301-8691View further author information
ORCID Icon,
Yufei LiORCID Iconhttps://orcid.org/0000-0003-2783-6468View further author information
ORCID Icon,
Yuanyuan ZhangORCID Iconhttps://orcid.org/0000-0003-2738-350XView further author information
ORCID Icon,
Zihan JiangView further author information
&
Yongji XueSchool of Economics & Management, Beijing Forestry University, Beijing, People’s Republic of ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-8060-8099View further author information
ORCID Icon
Pages 234-250 | Received 14 Dec 2022, Accepted 01 Feb 2023, Published online: 02 Mar 2023

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Li-Wei Liu, Chia-Chung Wang, Pahrudin Pahrudin, Achlan Fahlevi Royanow, Chien Lu & Irwan Rahadi. (2023) Does virtual tourism influence tourist visit intention on actual attraction? A study from tourist behavior in Indonesia. Cogent Social Sciences 9:1.
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Şensev Payan İlkan, Ali Öztüren, Turgay Avcı & Foad Irani. (2023) Mobile application features effects on the application's engagement and intention for continuing use in tourism. Asia Pacific Journal of Tourism Research 28:4, pages 386-400.
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Articles from other publishers (1)

Imran Khan & Mobin Fatma. (2024) AR app-based brand engagement and outcomes: A moderated mediation approach. Journal of Retailing and Consumer Services 76, pages 103618.
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