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Research Article

Exploring how interaction leads to value co-creation, value co-destruction, and value no-creation during service mega-disruptions

Ioannis Assiourasa Institute of Sustainable Business and Organizations – Sciences and Humanities Confluence Research Center – UCLY, ESDES, Lyon, FranceCorrespondence[email protected]

Niklas Vallströmb Faculty of Business, Department of Business, Kristianstad University, Kristianstad, Sweden

George Skourtisc Department of Tourism, Hospitality, and Sports School of Business and Economics, Center of Excellence in Food, Tourism and Leisure (CoEFTL), Deree-The American College of Greece, Athens, Greece

Dimitrios Buhalisd School of Hotel and Tourism Management, Bournemouth University Business School, Bournemouth University, Poole, UK

Received 07 Oct 2022, Accepted 08 Sep 2023, Published online: 30 Sep 2023

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https://doi.org/10.1080/13683500.2023.2259055
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