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Research Article
Exploring how interaction leads to value co-creation, value co-destruction, and value no-creation during service mega-disruptions
Ioannis Assiourasa Institute of Sustainable Business and Organizations – Sciences and Humanities Confluence Research Center – UCLY, ESDES, Lyon, FranceCorrespondence[email protected]
, Niklas Vallströmb Faculty of Business, Department of Business, Kristianstad University, Kristianstad, Sweden
, George Skourtisc Department of Tourism, Hospitality, and Sports School of Business and Economics, Center of Excellence in Food, Tourism and Leisure (CoEFTL), Deree-The American College of Greece, Athens, Greece
& Dimitrios Buhalisd School of Hotel and Tourism Management, Bournemouth University Business School, Bournemouth University, Poole, UK
Received 07 Oct 2022, Accepted 08 Sep 2023, Published online: 30 Sep 2023
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