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Original Articles

The Use of Social Media for Artist Marketing: Music Industry Perspectives and Consumer Motivations

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Pages 23-41 | Published online: 08 Feb 2013

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Read on this site (9)

Pascal Brassier. (2023) From Korea to the world: women’s role as peer-leaders in K-pop transnational online brand communities. Asia Pacific Business Review 29:5, pages 1324-1348.
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Adam Suess & Georgina Barton. (2022) Instagram and the museum experience: theorising the connection through aesthetics, space and sharing. Museum Management and Curatorship 37:6, pages 641-656.
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Annelies Fryberger, José L. Besada & Zubin Kanga. (2022) @Newmusic #Soundart: Contemporary Music in the Age of Social Media. Contemporary Music Review 41:4, pages 329-336.
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William Kinnally & Heidi Bolduc. (2020) Integrating the theory of planned behavior and uses and gratifications to understand music streaming intentions and behavior. Atlantic Journal of Communication 28:3, pages 165-179.
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Mateus Ferreira & Felipe Zambaldi. (2019) The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation. International Journal on Media Management 21:1, pages 45-64.
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Vasco Eiriz & Filipe Pinto Leite. (2017) The digital distribution of music and its impact on the business models of independent musicians. The Service Industries Journal 37:13-14, pages 875-895.
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Antonio Loriguillo-López. (2017) Crowdfunding Japanese Commercial Animation: Collective Financing Experiences in Anime. International Journal on Media Management 19:2, pages 182-195.
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Articles from other publishers (18)

Ni Wayan Liana Mega Putri & Dianiangriani Dilia. (2023) Analyzing Social Media Strategy in Korean Music Industries. PERSPEKTIF 12:4, pages 1206-1214.
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Qiankun Zhong, Martin Hilbert & Seth Frey. (2022) Breaking the Structural Reinforcement: An Agent-Based Model on Cultural Consumption and Social Relations. Social Science Computer Review 41:3, pages 848-870.
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Zachariah John A. Belmonte, Yogi Tri Prasetyo, Omar Paolo Benito, Jui-Hao Liao, Krisna Chandra Susanto, Michael Nayat Young, Satria Fadil Persada & Reny Nadlifatin. (2023) The acceptance of nuclear energy as an alternative source of energy among Generation Z in the Philippines: An extended theory of planned behavior approach. Nuclear Engineering and Technology.
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Joe Steinhardt & Nikki McClaran. (2022) Separating the art from the artist: The role of narratives on music enjoyment and appreciation. Psychology of Music 51:2, pages 395-411.
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Josephine D. German, Ardvin Kester S. Ong, Anak Agung Ngurah Perwira Redi, Yogi Tri Prasetyo, Kirstien Paola E. Robas, Reny Nadlifatin & Thanatorn Chuenyindee. (2023) Classification modeling of intention to donate for victims of Typhoon Odette using deep learning neural network. Environmental Development 45, pages 100823.
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Williams E Nwagwu & Ayobola Akintoye. (2023) Influence of social media on the uptake of emerging musicians and entertainment events. Information Development, pages 026666692211511.
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Biljana Leković & Sanela Nikolić. (2023) The Web 2.0 social media as a space for the creation of classical music experiences in the time of the pandemic: The case of the Belgrade Philharmonic Orchestra. New Sound:61-1, pages 21-39.
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Yoshiki B. Kurata, Yogi Tri Prasetyo, Ardvin Kester S. Ong, Maela Madel Labso Cahigas, Kirstien Paola E. Robas, Reny Nadlifatin, Satria Fadil Persada, Thanatorn Chuenyindee & Kriengkrai Thana. (2022) Predicting factors influencing intention to donate for super Typhoon Odette victims: A structural equation model forest classifier approach. International Journal of Disaster Risk Reduction 81, pages 103287.
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Yasemin GEDİK. (2022) PERAKENDE SEKTÖRÜNDE SOSYAL MEDYA PAZARLAMASI: FAYDALARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVESOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY: A CONCEPTUAL FRAMEWORK ON BENEFITS, CHALLENGES AND STRATEGIES. Stratejik Yönetim Araştırmaları Dergisi 5:2, pages 171-195.
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Frederico Leocádio Ferreira, Juliana Maria Magalhães Christino, Laura de Oliveira Cardoso & Ana Luíza Silva Noronha. (2022) The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory. Cadernos EBAPE.BR 20:3, pages 401-416.
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Frederico Leocádio Ferreira, Juliana Maria Magalhães Christino, Laura de Oliveira Cardoso & Ana Luíza Silva Noronha. (2022) A ascensão e decadência do consumo de lives musicais durante a pandemia: uma análise sob o prisma da teoria da prática. Cadernos EBAPE.BR 20:3, pages 401-416.
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Ardvin Kester S. Ong, Yogi Tri Prasetyo, Jose Ma Luis D. Salazar, Justine Jacob C. Erfe, Arving A. Abella, Michael Nayat Young, Thanatorn Chuenyindee, Reny Nadlifatin & Anak Agung Ngurah Perwira Redi. (2022) Investigating the acceptance of the reopening Bataan nuclear power plant: Integrating protection motivation theory and extended theory of planned behavior. Nuclear Engineering and Technology 54:3, pages 1115-1125.
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Curt Gilstrap, Andi Teggart, Kyle Cabodi, Julian Hills & Shona Price. (2021) Social music festival brandscapes: A lexical analysis of music festival social conversations. Journal of Destination Marketing & Management 20, pages 100567.
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Jessica Edlom. 2020. Popular Music, Technology, and the Changing Media Ecosystem. Popular Music, Technology, and the Changing Media Ecosystem 129 145 .
Xin Kang, Wenyin Chen & Jian Kang. (2019) Art in the Age of Social Media: Interaction Behavior Analysis of Instagram Art Accounts. Informatics 6:4, pages 52.
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Ton A. M. Spil, Robin Effing & Menno P. Both. 2016. Social Media: The Good, the Bad, and the Ugly. Social Media: The Good, the Bad, and the Ugly 15 30 .
Shinji Sato, Yukiko Watanabe & Emi Ishita. (2015) Evaluating Individual Artists' Use of SNS as a Method for Providing Information. Evaluating Individual Artists' Use of SNS as a Method for Providing Information.
Shinji Sato, Yukiko Watanabe & Emi Ishita. (2014) Preliminary Survey on the Information-Providing Method in the Music Industry According to the Levels of SNS Media. Preliminary Survey on the Information-Providing Method in the Music Industry According to the Levels of SNS Media.

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