Advanced search
Publication Cover
International Gambling Studies Volume 14, 2014 - Issue 3
Submit an article Journal homepage
32,936
Views
74
CrossRef citations to date
0
Altmetric
Articles

Do advertising and promotions for online gambling increase gambling consumption? An exploratory study

Nerilee HingCentre for Gambling Education and Research, Southern Cross University, Lismore, AustraliaCorrespondence[email protected]
View further author information
,
Lorraine CherneyCentre for Gambling Education and Research, Southern Cross University, Lismore, AustraliaView further author information
,
Alex BlaszczynskiSchool of Psychology, University of Sydney, Darlington, AustraliaView further author information
,
Sally M. GainsburyCentre for Gambling Education and Research, Southern Cross University, Lismore, AustraliaView further author information
&
Dan I. LubmanTurning Point Alcohol and Drug Centre, Eastern Health and Monash University, Fitzroy, AustraliaView further author information
Pages 394-409 | Received 11 Oct 2013, Accepted 26 Feb 2014, Published online: 15 Apr 2014

Citations (74)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (9)

Maria Smyrnaki, Mihalis Skoulas, Athina Liodaki, Dimitris Papadimitriou, Gerasimos Papanastasatos & Anna Tsiboukli. (2023) Developmental pathways to pathological gambling and reasons for treatment seeking in a Greek rural sample. Journal of Substance Use 0:0, pages 1-8.
Read now
Kwanghyun Kim, Seong Jun Maeng, Junhyeok Kang & Sun Kyung Kang. (2023) A case study on the Recovery Experiences of Problematic Online Gamblers. Asia Pacific Journal of Social Work and Development 0:0, pages 1-19.
Read now
Steffi De Jans. (2023) The effectiveness of betting odds in digital gambling advertising for sports betting. International Gambling Studies 23:1, pages 75-95.
Read now
Céline Bonnaire & Joël Billieux. (2022) A process-based analysis of the pathways model of problem gambling through clinical case formulations. International Gambling Studies 22:2, pages 222-246.
Read now
Mark van der Maas, Lia Nower & Kyra Saniewski. (2022) Responsible gambling strategy information available on public-facing state lottery websites in the U.S. International Gambling Studies 22:1, pages 1-17.
Read now
Alex Bradley & Richard J. E. James. (2019) How are major gambling brands using Twitter?. International Gambling Studies 19:3, pages 451-470.
Read now
Virve Marionneau & Johanna Järvinen-Tassopoulos. (2017) Consumer protection in licensed online gambling markets in France: the role of responsible gambling tools. Addiction Research & Theory 25:6, pages 436-443.
Read now
Matthew Lamont, Nerilee Hing & Peter Vitartas. (2016) Affective response to gambling promotions during televised sport: A qualitative analysis. Sport Management Review 19:3, pages 319-331.
Read now
Sally M. Gainsbury, Daniel L. King, Nerilee Hing & Paul Delfabbro. (2015) Social media marketing and gambling: An interview study of gambling operators in Australia. International Gambling Studies 15:3, pages 377-393.
Read now

Articles from other publishers (65)

Charley Wilson, Nadia Butler & Zara Quigg. (2022) Associations between playing free-to-play sports gambling predictor games and online sports betting frequency for men in the United Kingdom. Journal of Public Health 31:12, pages 1989-1998.
Crossref
Scott Houghton, Georgia Punton, Emma Casey, Andrew McNeill & Mark Moss. (2023) Frequent gamblers’ perceptions of the role of gambling marketing in their behaviour: An interpretative phenomenological analysis. PLOS ONE 18:6, pages e0287393.
Crossref
Maèva Flayelle, Damien Brevers, Daniel L. King, Pierre Maurage, José C. Perales & Joël Billieux. (2023) A taxonomy of technology design features that promote potentially addictive online behaviours. Nature Reviews Psychology 2:3, pages 136-150.
Crossref
Javier García-Castro, Ana Cancela & Miguel A. M. Cárdaba. (2022) Neural cue-reactivity in pathological gambling as evidence for behavioral addiction: a systematic review. Current Psychology.
Crossref
Johannes Singer, Vadim Kufenko, Andrea Wöhr, Marius Wuketich & Steffen Otterbach. (2022) How do Gambling Providers Use the Social Network Twitter in Germany? An Explorative Mixed-Methods Topic Modeling Approach. Journal of Gambling Studies 39:3, pages 1371-1398.
Crossref
Lachlan Cameron, Jemimah Ride & Nancy Devlin. (2022) An Economic Model of Gambling Behaviour: A Two-Stage Approach. Journal of Gambling Studies.
Crossref
Murat Akçayır, Fiona Nicoll, David G. Baxter & Zachary S. Palmer. (2021) Whose Responsibility Is It to Prevent or Reduce Gambling Harm? A Mapping Review of Current Empirical Research. International Journal of Mental Health and Addiction 20:3, pages 1516-1536.
Crossref
André Syvertsen, Eilin K. Erevik, Daniel Hanss, Rune A. Mentzoni & Ståle Pallesen. (2021) Relationships Between Exposure to Different Gambling Advertising Types, Advertising Impact and Problem Gambling. Journal of Gambling Studies 38:2, pages 465-482.
Crossref
Murat Akçayır, Fiona Nicoll & David G. Baxter. (2022) Emerging Gambling Problems and Suggested Interventions: A Systematic Review of Empirical Research. Journal of Gambling Studies 39:2, pages 857-882.
Crossref
Søren Kristiansen & Majbritt Kappelgaard Severin‐Nielsen. (2021) Adolescent gambling advertising awareness: A national survey. International Journal of Social Welfare 31:2, pages 263-273.
Crossref
Marianne Balem, Bastien Perrot, Jean‐Benoit Hardouin, Elsa Thiabaud, Anaïs Saillard, Marie Grall‐Bronnec & Gaëlle Challet‐Bouju. (2021) Impact of wagering inducements on the gambling behaviors of on‐line gamblers: A longitudinal study based on gambling tracking data. Addiction 117:4, pages 1020-1034.
Crossref
Elizabeth A. Killick & Mark D. Griffiths. (2020) A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK. International Journal of Mental Health and Addiction 20:2, pages 800-818.
Crossref
Elizabeth A. Killick & Mark D. Griffiths. (2022) Sports Betting Advertising: A Systematic Review of Content Analysis Studies. International Journal of Mental Health and Addiction.
Crossref
Elena Gervilla García, Víctor Cabrera Perona & Daniel Lloret Irles. (2022) Adaptación española de la Escala de Impacto de la Publicidad de Apuestas en adolescentes. Atención Primaria 54:2, pages 102230.
Crossref
Julia Henriksen, Malin Hornebrant & Adele Berndt. (2022) Online casinos: advertising and avoidance among Generation Y consumers in Sweden. SN Business & Economics 2:1.
Crossref
Samantha Tessier, Lucia Romo & Oulmann Zerhouni. (2021) Impact of Advertising Campaigns Among Online Gamblers: The Role Perceptions of Social Support and Personality Traits. Frontiers in Psychiatry 12.
Crossref
Day Yang Liu, Wen Chun Tsai, Pei Leen Liu & Chung Yi Fang. (2021) Determinants of sales revenue in innovation diffusion effects of Taiwan sports lottery during the FIFA World Cup 2018. International Journal of Research in Business and Social Science (2147- 4478) 10:4, pages 43-58.
Crossref
Richard J. E. James & Alex Bradley. (2021) The Use of Social Media in Research on Gambling: a Systematic Review. Current Addiction Reports 8:2, pages 235-245.
Crossref
Hibai Lopez-Gonzalez & Mark D. Griffiths. (2019) Brand Knowledge, Similarity to Story Characters and Perceived Influence of Gambling Advertising Among Spanish Sports Bettors: a Survey Study. International Journal of Mental Health and Addiction 19:1, pages 134-142.
Crossref
Isabel López-Torres, Leticia León-Quismondo & Angela Ibáñez. (2021) Impulsivity, Lack of Premeditation, and Debts in Online Gambling Disorder. Frontiers in Psychiatry 11.
Crossref
Alan M Emond & Mark D Griffiths. (2020) Gambling in children and adolescents. British Medical Bulletin 136:1, pages 21-29.
Crossref
Álvaro Botella-Guijarro, Daniel Lloret-Irles, José Vicente Segura-Heras, Víctor Cabrera-Perona & Juan Antonio Moriano. (2020) A Longitudinal Analysis of Gambling Predictors among Adolescents. International Journal of Environmental Research and Public Health 17:24, pages 9266.
Crossref
Vijay Rawat, Nerilee Hing & Alex M. T. Russell. (2019) What’s the Message? A Content Analysis of Emails and Texts Received from Wagering Operators During Sports and Racing Events. Journal of Gambling Studies 36:4, pages 1107-1121.
Crossref
Gaëlle Challet-Bouju, Marie Grall-Bronnec, Anaïs Saillard, Juliette Leboucher, Yann Donnio, Morgane Péré & Julie Caillon. (2020) Impact of Wagering Inducements on the Gambling Behaviors, Cognitions, and Emotions of Online Gamblers: A Randomized Controlled Study. Frontiers in Psychiatry 11.
Crossref
Gareth Roderique-Davies, Jamie Torrance, Trisha Bhairon, Alecia Cousins & Bev John. (2020) Embedded Gambling Promotion in Football: An Explorative Study of Cue-Exposure and Urge to Gamble. Journal of Gambling Studies 36:3, pages 1013-1025.
Crossref
André Syvertsen, Ståle Pallesen, Eilin Kristine Erevik & Rune Aune Mentzoni. (2020) Direct Marketing Experiences Among Individuals With Current and Lifetime Gambling Disorder. Frontiers in Psychology 11.
Crossref
Deniz Cemiloglu, Emily Arden-Close, Sarah Hodge, Theodoros Kostoulas, Raian Ali & Maris Catania. (2020) Towards Ethical Requirements for Addictive Technology: The Case of Online Gambling. Towards Ethical Requirements for Addictive Technology: The Case of Online Gambling.
Johanna Järvinen-Tassopoulos. (2020) Les espaces de jeux d’argent : une analyse sociologique de la production de l’espace, du risque et de la prévention du jeu problématiqueGambling spaces: a sociological analysis of the production of space, of risk and of the prevention of problem gambling. Sciences du jeu:13.
Crossref
Francisco Javier Labrador & Marina Vallejo-Achón. (2019) Prevalence and Characteristics of Sports Betting in a Population of Young Students in Madrid. Journal of Gambling Studies 36:1, pages 297-318.
Crossref
Ayoub Bouguettaya, Dermot Lynott, Adrian Carter, Oulmann Zerhouni, Silke Meyer, Isak Ladegaard, John Gardner & Kerry S O’Brien. (2020) The relationship between gambling advertising and gambling attitudes, intentions and behaviours: a critical and meta-analytic review. Current Opinion in Behavioral Sciences 31, pages 89-101.
Crossref
Vesna Damnjanovic. 2020. Exploring the Power of Electronic Word-of-Mouth in the Services Industry. Exploring the Power of Electronic Word-of-Mouth in the Services Industry 334 351 .
Lisa Lole, Alex M.T. Russell, En Li, Hannah Thorne, Nancy Greer & Nerilee Hing. (2020) Interest in inducements: A psychophysiological study on sports betting advertising. International Journal of Psychophysiology 147, pages 100-106.
Crossref
Aki Koivula, Pekka Räsänen, Ilkka Koiranen & Teo Keipi. 2020. Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing. Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing 569 583 .
Jonny Engebø, Torbjørn Torsheim, Rune Aune Mentzoni, Helge Molde & Ståle Pallesen. (2019) Predictors of Gamblers Beliefs About Responsible Gambling Measures. Journal of Gambling Studies 35:4, pages 1375-1396.
Crossref
Nerilee Hing, Alex M. T. Russell, Anna Thomas & Rebecca Jenkinson. (2019) Wagering Advertisements and Inducements: Exposure and Perceived Influence on Betting Behaviour. Journal of Gambling Studies 35:3, pages 793-811.
Crossref
Lisa Lole, En Li, Alex M. Russell, Nancy Greer, Hannah Thorne & Nerilee Hing. (2019) Are sports bettors looking at responsible gambling messages? An eye-tracking study on wagering advertisements. Journal of Behavioral Addictions 8:3, pages 499-507.
Crossref
Philip W. S. Newall, Crawford Moodie, Gerda Reith, Martine Stead, Nathan Critchlow, Amber Morgan & Fiona Dobbie. (2019) Gambling Marketing from 2014 to 2018: a Literature Review. Current Addiction Reports 6:2, pages 49-56.
Crossref
Nerilee Hing, Matthew Browne, Alex M. T. Russell, Nancy Greer, Anna Thomas, Rebecca Jenkinson & Matthew Rockloff. (2018) Where’s the Bonus in Bonus Bets? Assessing Sports Bettors’ Comprehension of their True Cost. Journal of Gambling Studies 35:2, pages 587-599.
Crossref
Per Binde & Ulla Romild. (2018) Self-Reported Negative Influence of Gambling Advertising in a Swedish Population-Based Sample. Journal of Gambling Studies 35:2, pages 709-724.
Crossref
Osman Tolga Aricak. (2018) Problematic Online Betting Among Turkish Adolescents. Journal of Gambling Studies 35:1, pages 31-45.
Crossref
Alex M. T. Russell, Nerilee Hing, En Li & Peter Vitartas. (2018) Gambling Risk Groups are Not All the Same: Risk Factors Amongst Sports Bettors. Journal of Gambling Studies 35:1, pages 225-246.
Crossref
Anu Sirola, Markus Kaakinen & Atte Oksanen. (2018) Excessive Gambling and Online Gambling Communities. Journal of Gambling Studies 34:4, pages 1313-1325.
Crossref
Alex M. T. Russell, Nerilee Hing, Matthew Browne & Vijay Rawat. (2018) Are direct messages (texts and emails) from wagering operators associated with betting intention and behavior? An ecological momentary assessment study. Journal of Behavioral Addictions 7:4, pages 1079-1090.
Crossref
Anne H. Salonen, Matilda Hellman, Tiina Latvala & Sari Castrén. (2018) Gambling participation, gambling habits, gambling-related harm, and opinions on gambling advertising in Finland in 2016. Nordic Studies on Alcohol and Drugs 35:3, pages 215-234.
Crossref
Nerilee Hing, En Li, Peter Vitartas & Alex M. T. Russell. (2017) On the Spur of the Moment: Intrinsic Predictors of Impulse Sports Betting. Journal of Gambling Studies 34:2, pages 413-428.
Crossref
George Drosatos, Fotis Nalbadis, Emily Arden-Close, Victoria Baines, Elvira Bolat, Laura Vuillier, Theodoros Kostoulas, Sonia Wasowska, Maris Bonello, Jane Palles, John McAlaney, Keith Phalp & Raian Ali. (2018) Empowering responsible online gambling by real-time persuasive information systems. Empowering responsible online gambling by real-time persuasive information systems.
Nerilee Hing, Alex M. T. Russell, En Li & Peter Vitartas. (2018) Does the uptake of wagering inducements predict impulse betting on sport?. Journal of Behavioral Addictions 7:1, pages 146-157.
Crossref
Frederic Guerrero-Solé, Hibai Lopez-Gonzalez & Mark D. Griffiths. 2018. Media Influence. Media Influence 384 401 .
Lucrezia Micangeli. (2018) Gioco d'azzardo e pubblicità ingannevole: il ruolo dell'Autorità garante della concorrenza e del mercato. PRISMA Economia - Società - Lavoro:3, pages 127-146.
Crossref
Nerilee Hing, Peter Vitartas & Matthew Lamont. (2017) Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements. Journal of Behavioral Addictions 6:4, pages 658-668.
Crossref
Sam-Wook Choi, Young-Chul Shin, Dai-Jin Kim, Jung-Seok Choi, Seohee Kim, Seung-Hyun Kim & HyunChul Youn. (2017) Treatment modalities for patients with gambling disorder. Annals of General Psychiatry 16:1.
Crossref
Emily G. Deans, Samantha L. Thomas, Jeffrey Derevensky & Mike Daube. (2017) The influence of marketing on the sports betting attitudes and consumption behaviours of young men: implications for harm reduction and prevention strategies. Harm Reduction Journal 14:1.
Crossref
Nerilee Hing, Alex Myles Thomas Russell, Matthew Lamont & Peter Vitartas. (2017) Bet Anywhere, Anytime: An Analysis of Internet Sports Bettors’ Responses to Gambling Promotions During Sports Broadcasts by Problem Gambling Severity. Journal of Gambling Studies 33:4, pages 1051-1065.
Crossref
Nerilee Hing, Kerry Sproston, Kate Brook & Richard Brading. (2016) The Structural Features of Sports and Race Betting Inducements: Issues for Harm Minimisation and Consumer Protection. Journal of Gambling Studies 33:2, pages 685-704.
Crossref
Erika Langham, Alex M. T. Russell, Nerilee Hing & Sally M. Gainsbury. (2016) Sense of Coherence and Gambling: Exploring the Relationship Between Sense of Coherence, Gambling Behaviour and Gambling-Related Harm. Journal of Gambling Studies 33:2, pages 661-684.
Crossref
Brett Abarbanel, Sally M. Gainsbury, Daniel King, Nerilee Hing & Paul H. Delfabbro. (2017) Gambling Games on Social Platforms: How Do Advertisements for Social Casino Games Target Young Adults?. Policy & Internet 9:2, pages 184-209.
Crossref
Frederic Guerrero-Solé, Hibai Lopez-Gonzalez & Mark D. Griffiths. (2017) Online Gambling Advertising and the Third-Person Effect. International Journal of Cyber Behavior, Psychology and Learning 7:2, pages 15-30.
Crossref
Franziska Clemens, Reiner Hanewinkel & Matthis Morgenstern. (2016) Exposure to Gambling Advertisements and Gambling Behavior in Young People. Journal of Gambling Studies 33:1, pages 1-13.
Crossref
Nerilee Hing, Alex Russell, Barry Tolchard & Lia Nower. (2015) Risk Factors for Gambling Problems: An Analysis by Gender. Journal of Gambling Studies 32:2, pages 511-534.
Crossref
Martine Stead, Fiona Dobbie, Kathryn Angus, Richard I. Purves, Gerda Reith & Laura Macdonald. (2016) The Online Bingo Boom in the UK: A Qualitative Examination of Its Appeal. PLOS ONE 11:5, pages e0154763.
Crossref
Hyoun S. Kim, Michael J. A. Wohl, Rina Gupta & Jeffrey Derevensky. (2016) From the mouths of social media users: A focus group study exploring the social casino gaming–online gambling link. Journal of Behavioral Addictions 5:1, pages 115-121.
Crossref
Sally M. Gainsbury, Paul Delfabbro, Daniel L. King & Nerilee Hing. (2015) An Exploratory Study of Gambling Operators’ Use of Social Media and the Latent Messages Conveyed. Journal of Gambling Studies 32:1, pages 125-141.
Crossref
Dusan Pavlovic. 2016. Privacy and Identity Management. Time for a Revolution?. Privacy and Identity Management. Time for a Revolution? 281 295 .
Nerilee Hing, Matthew Lamont, Peter Vitartas & Elian Fink. (2015) Sports bettors' responses to sports-embedded gambling promotions: Implications for compulsive consumption. Journal of Business Research 68:10, pages 2057-2066.
Crossref
Sally M. Gainsbury, Nerilee Hing, Paul Delfabbro, Grant Dewar & Daniel L. King. (2014) An Exploratory Study of Interrelationships Between Social Casino Gaming, Gambling, and Problem Gambling. International Journal of Mental Health and Addiction 13:1, pages 136-153.
Crossref

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.