Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence

Michelle A. Amazeena Department of Mass Communication, Advertising and Public Relations, Boston University, BostonCorrespondence[email protected]

https://orcid.org/0000-0003-0167-7323

Chris J. Vargob Department of Advertising, Public Relations, and Media Design, University of Colorado Boulder, Boulder

https://orcid.org/0000-0003-1733-2506

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Louvins Pierre, Anne Oeldorf-Hirsch & Yukyung Yang. (2023) Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making. Journal of Promotion Management 29:5, pages 607-643.
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Chris R. Noland & Taylor Wen. (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness. Journal of Current Issues & Research in Advertising 43:4, pages 377-399.
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Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence

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