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Public Management Review Volume 17, 2015 - Issue 3
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Articles

Branding without Unique Brands: Managing similarity and difference in a public sector context

Hogne Lerøy SataøenStein Rokkan Centre for Social Studies, Uni Research, Bergen, NorwayCorrespondence[email protected]
&
Arild WæraasSchool of Economics and Business, Norwegian University of Life Sciences, Ås, NorwayCorrespondence[email protected]
Pages 443-461 | Published online: 10 Oct 2013

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Dag Yngve Dahle & Sivert Skålvoll Urstad. (2022) Mind anchors and heart grips: the role of HRM and LMX in internal branding. The International Journal of Human Resource Management 33:18, pages 3736-3764.
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Ulrika Leijerholt, Galina Biedenbach & Peter Hultén. (2022) Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions. Public Management Review 24:3, pages 442-465.
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Danbee Lee & Yahong Zhang. (2021) The value of public organizations’ diversity reputation in women’s and minorities’ job choice decisions. Public Management Review 23:10, pages 1436-1455.
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Ulrika Leijerholt. (2021) What about context in internal brand management? Understanding employee brand commitment in the public sector. Journal of Marketing Management 37:13-14, pages 1243-1266.
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Heike Doering, James Downe, Hadar Elraz & Steve Martin. (2021) Organizational identity threats and aspirations in reputation management. Public Management Review 23:3, pages 376-396.
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Sarah Bankins & Jennifer Waterhouse. (2019) Organizational Identity, Image, and Reputation: Examining the Influence on Perceptions of Employer Attractiveness in Public Sector Organizations. International Journal of Public Administration 42:3, pages 218-229.
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Neil Lunt. (2017) The entrepreneurial state: service exports in healthcare and criminal justice. Journal of International and Comparative Social Policy 33:1, pages 18-35.
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Jelle Mampaey, Jeroen Huisman & Marco Seeber. (2015) Branding of Flemish higher education institutions: a strategic balance perspective. Higher Education Research & Development 34:6, pages 1178-1191.
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Arild Wæraas, Hilde Bjørnå & Turid Moldenæs. (2015) Place, Organization, Democracy: Three Strategies For Municipal Branding. Public Management Review 17:9, pages 1282-1304.
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Jilan Abdalmajid, Ioanna Papasolomou, Demetris Vrontis, Yioula Melanthiou, Alkis Thrassou & Naziyet Uzunboylu. (2023) A nation brand development framework: the stakeholders’ perspective. Journal of Asia Business Studies 17:5, pages 992-1018.
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Dag Yngve Dahle. (2023) Trust and Shout: The Reputation/Voice Tension in Schools and Hospitals. Corporate Reputation Review.
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Mette Østergaard Pedersen & Heidi Houlberg Salomonsen. (2023) Conceptualizing and Measuring (Public) Reputation Management. Perspectives on Public Management and Governance 6:1, pages 40-53.
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Nguyen-Tan Hung & Kuo-Liang Yen. (2022) Towards Sustainable Internationalization of Higher Education: Innovative Marketing Strategies for International Student Recruitment. Sustainability 14:14, pages 8522.
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Katie R Sullivan, Jens Rennstam & Jon Bertilsson. (2022) Sycomorphism in city branding: The case of Amazon HQ2. Marketing Theory, pages 147059312211084.
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Olusegun Vincent & Olaniyi Evans. 2022. Public Sector Marketing Communications Volume I. Public Sector Marketing Communications Volume I 19 40 .
Ogechi Adeola, Paul Katuse, Kojo Kakra Twum & Isaiah Adisa. 2022. Public Sector Marketing Communications Volume I. Public Sector Marketing Communications Volume I 3 18 .
Joel Rasmussen. (2020) Share a little of that human touch: The marketable ordinariness of security and emergency agencies’ social media efforts. Human Relations 74:9, pages 1421-1446.
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Edgar O. Bustos. (2021) Organizational Reputation in the Public Administration: A Systematic Literature Review. Public Administration Review 81:4, pages 731-751.
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Justine Alexandra Cullinan, Russell Abratt & Michela Mingione. (2020) Challenges of corporate brand building and management in a state owned enterprise. Journal of Product & Brand Management 30:2, pages 293-305.
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Tim A. Mau. 2021. Public Branding and Marketing. Public Branding and Marketing 141 161 .
Ulrika Leijerholt. 2021. Public Branding and Marketing. Public Branding and Marketing 121 139 .
Wawrzyniec Rudolf & Arild Wæraas. 2021. Public Branding and Marketing. Public Branding and Marketing 79 115 .
Kati Suomi, Päivikki Kuoppakangas, Jussi Kivistö, Jari Stenvall & Elias Pekkola. (2020) Exploring doctorate holders’ perceptions of the non-academic labour market and reputational problems they relate to their employment. Tertiary Education and Management 26:4, pages 397-414.
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Saar Alon‐Barkat. (2020) The emotive effect of government branding on citizens' trust and its boundaries: Does the personal relevance of the policy issue matter?. Public Administration 98:3, pages 551-569.
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Dag Yngve Dahle & Arild Wæraas. (2020) Silence from the brands: message control, brand ambassadorship, and the public interest. International Journal of Organization Theory & Behavior 23:3, pages 259-280.
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Arild Wæraas. 2020. The Handbook of Public Sector Communication. The Handbook of Public Sector Communication 45 58 .
Päivikki Kuoppakangas, Kati Suomi, Jari Stenvall, Elias Pekkola, Jussi Kivistö & Tomi Kallio. (2019) Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics. International Review on Public and Nonprofit Marketing 16:2-4, pages 147-171.
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Tim A. Mau. (2019) Enhancing leadership capacity in the public sector: branding as an employer of choice. International Journal of Public Leadership 15:3, pages 155-169.
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Ulrika Leijerholt, Chris Chapleo & Helen O’Sullivan. (2018) A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector. Journal of Brand Management 26:3, pages 277-290.
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Ulrika Leijerholt, Galina Biedenbach & Peter Hultén. (2018) Branding in the public sector: a systematic literature review and directions for future research. Journal of Brand Management 26:2, pages 126-140.
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Vignesh Yoganathan, Fraser McLeay, Victoria-Sophie Osburg & David Hart. (2017) The Core Value Compass: visually evaluating the goodness of brands that do good. Journal of Brand Management 25:1, pages 68-83.
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Saar Alon-Barkat & Sharon Gilad. (2017) Compensating for Poor Performance with Promotional Symbols: Evidence from a Survey Experiment. Journal of Public Administration Research and Theory 27:4, pages 661-675.
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Arild Waeraas & Hogne L. Sataøen. (2015) Being All Things to All Customers: Building Reputation in an Institutionalized Field. British Journal of Management 26:2, pages 310-326.
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