Branding without Unique Brands: Managing similarity and difference in a public sector context

REFERENCES

• Angell, S. I. (2009) ‘Strategic Communication and Haukeland Hospital’ in A. T. Andresen, T. Grønlie, W. Hubbard and T. Ryymin (eds) Healthcare Systems and Medical Institutions, Oslo: Novus Press.
   Google Scholar
• Antorini, Y. M. and Schultz, M. (2005) ‘Corporate Branding and the Conformity Trap’ in M. Schultz, Y. M. Antorini and F. F. Csaba (eds) Corporate Branding. Purpose/People/Processes. København: Copenhagen Business School Press.
   Google Scholar
• Argenti, P., Howell, R. A. and Beck, K. A. (2005) The Strategic Communication Imperative. Sloan Management Review, 46:3 pp83–9.
   Google Scholar
• Balmer, J. M. T. (2001) Corporate Identity, Corporate Branding and Corporate Marketing. Seeing Through the Fog. European Journal of Marketing, 35:3/4 pp248–91.
   Web of Science ®Google Scholar
• Berg, O. (2005) Fra Politikk Til Økonomikk. Den Norske Helsepolitikks Utvikling Det Siste Sekel [From Politics to Economics. The Development of Norwegian Health Politics During the Last Ten Years]. Oslo: Den Norske Legeforenings skriftsserie.
   Google Scholar
• Byrkjeflot, H. and Angell, S. I. (2007) ‘Dressing up Hospitals as Enterprises? The Expansion and Managerialization of Communication in Norwegian Hospitals’ in P. Kjær and T. Slaatta (eds) Mediating Business: The Expansion of Business Journalism. København: Copenhagen Business School Press.
   Google Scholar
• Byrkjeflot, H. and Angell, S. I. (2008) Forvaltning I Foretaksklær Omdømmehåndtering I Norske Sykehus Etter Sykehusreformen [Administration in Business-Clothes: Reputation Management in Norwegian Hospitals]. Nordiske Organisasjonsstudier, 10:3 pp71–91.
   Google Scholar
• Byrkjeflot, H. and Grønlie, T. (2005) ‘Det Regionale Helseforetaket – Mellom Velferdslokalisme Og Sentralstatlig Styring’ in S. Opedal and I. M. Stigen. (eds) Helse-Norege I Støpeskjeen. Søkelys På Sykehusreformen [Health-Norway in the Making: Focus on the Healthcare Reform], pp198–223. Bergen: Fagbokforlaget.
   Google Scholar
• Byrkjeflot, H. and Neby, S. (2008) The End of the Decentralised Model of Healthcare Governance? Comparing Developments in the Scandinavian Hospital Sectors. Journal of Health Organisation and Management, 22:4 pp331–49.
   PubMedGoogle Scholar
• Chew, C. and Vinestock, C. (2012) The Public Service Offering and Its Influence on Marketing Priorities in Local Government Organizations. Public Management Review, 14:4 pp473–97.
   Web of Science ®Google Scholar
• Czarniawska, B. and Wolff, R. (1998) Constructing New Identities in Established Organization Fields: Young Universities in Old Europe. International Studies of Management & Organization, 28 pp32–56.
   Google Scholar
• Deephouse, D. L. and Carter, S. M. (2005) An Examination of Differences Between Organizational Legitimacy and Organizational Reputation. Journal of Management Studies, 42:2 pp329–60.
   Web of Science ®Google Scholar
• DiMaggio, P. J. and Powell, W. W. (1983) The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields. American Sociological Review, 48 pp147–60.
   Web of Science ®Google Scholar
• Dolphin, R. and Fan, Y. (2000) Is Corporate Communication a Strategic Function? Management Decision, 38:2 pp99–106.
   Google Scholar
• Elsbach, K. D. and Sutton, R. I. (1992) Acquiring Organizational Legitimacy Through Illegitimate Actions: A Marriage of Institutional and Impression Management Theories. Academy of Management Journal, 35:4 pp699–738.
   Web of Science ®Google Scholar
• Fombrun, C. and van Riel, C. (2004) Fame and Fortune: How Successful Companies Build Winning Reputations, Upper Saddle River, NJ: Prentice Hall.
   Google Scholar
• Hofstede, G. (2001) Culture’s Consequences: Comparing Values, Behaviours, Institutions and Organizations Across Nations, London: Sage.
   Google Scholar
• Judson, K., Aurand, T. and Gorchels, L. (2006) Building a University Brand From Within: A Comparison of Coaches’ Perspectives of Internal Branding. Journal of Marketing for Higher Education, 16:1 pp97–114.
   Google Scholar
• Karmark, E. (2013) ‘Corporate Branding and Corporate Reputation’ in C. Carroll (ed.) The Handbook of Communication and Reputation. West Sussex: Wiley-Blackwell.
   Google Scholar
• Kjekshus, L. E. and Bernstrøm, V. (2010) Helseforetakenes Interne Organisering Og Ledelse [The Internal Organization and Management of Health Enterprises], 4. HERO-report 2010, Oslo: University of Oslo.
   Google Scholar
• Knudsen, M. and Vinge, S. (2003) ‘Infrastruktur Og Reformer I Sygehusvæsenet’ in F. Borum (ed.) Ledelse I Sygehusvæsenet’ [Management in the Hospital Sector]. København: Handelshøjskolens forlag.
   Google Scholar
• Kornberger, M. (2010) Brand Society. How Brands Transform Management and Lifestyle, Cambridge: Cambridge University Press.
   Google Scholar
• Kotler, P. (1984) Marketing Management: Analysis, Planning, and Control, London: Prentice Hall.
   Google Scholar
• Lien, M. and Lidèn, H. (2001) ‘Likhetens Virkeligheter’ in M. Lien, H. Lidèn and H. Vike (eds) Likhetens Paradokser. Antropologiske Undersøkelser I Det Moderne Norge [The Paradoxes of Likeness. Anthropological Investigations in the Modern Norway]. Oslo: Universitetsforlaget.
   Google Scholar
• Meyer, J. W. and Rowan, B. (1977) Institutionalized Organizations: Formal Structure as Myth and Ceremony. The American Journal of Sociology, 83:2 pp340–63.
   Web of Science ®Google Scholar
• Miles, M. and Huberman, M. (1994) Qualitative Data Analysis: An Expanded Sourcebook, Thousand Oaks, CA: Sage Publications.
   Google Scholar
• National Audit Office. (2011) The Norwegian National Audit Office Report on Free Patients Choice, 3 p3 (2011–2012), Oslo: NAO Document.
   Google Scholar
• Nielsen, J. A. and Salomonsen, H. H. (2012) Why All This Communication? Explaining Strategic Communication in Danish Local Governments From an Institutional Perspective. Scandinavian Journal of Public Administration, 16:1 pp69–89.
   Google Scholar
• Orbuch, T. L. (1997) People’s Account Count: The Sociology of Accounts. Annual Review of Sociology, 23: pp455–78.
   Web of Science ®Google Scholar
• Østerud, Ø. (2005) Introduction: The Peculiarities of Norway. West European Politics, 28:4 pp705–20.
   Web of Science ®Google Scholar
• Sakslind, R. (2007) ‘Kunnskap Og Klasseanalyse. Middelklasseproblemet Og Samfunnsformasjonen’ in J. Hjellbrekke, O. J. Olsen and R. Sakslind (eds) Arbeid, Kunnskap Og Sosial Ulikhet [Work, Knowledge and Social Differences]. Bergen: Unipub.
   Google Scholar
• Salomonsen, H. H. (2008) Strategic Communication and Identities in Local Government. Paper presented at 24rd EGOS Colloquium. Barcelona: July 10–12, 2008.
   Google Scholar
• Sataøen, H. L. and Wæraas, A. (2011) ‘Part of the Big Family? The Ambiguity of Brand Leadership in the Public Sector’ in J. Ramirez (ed) Public Leadership. New York, NY: Nova Publishers.
   Google Scholar
• Sejersted, F. (1993) Demokratisk Kapitalisme [Democratic Capitalism], Oslo: Universitetsforlaget.
   Google Scholar
• Silverman, D. (2001) Interpreting Qualitative Data. Methods for Analysing Talk, Text and Interaction, London: Sage Publications.
   Google Scholar
• Skarpenes, O. and Sakslind, R. (2010) Education and Egalitarianism: The Culture of the Norwegian Middle Class. The Sociological Review, 58:2 pp219–43.
   Web of Science ®Google Scholar
• Solbakk, M. N. (2011) ‘Omdømmehåndtering I Sykehussektoren. Hvorfor Og Hvordan?’ in A. Wæraas, H. Byrkjeflot and S. I. Angell (eds) Substans Og Framtreden. Omdømmehåndtering I Offentlig Sektor [Substance and Appearance. Reputation Management in Public Sector]. Oslo: Universitetsforlaget.
   Google Scholar
• Van Riel, C. B. M. and Fombrun, C. (2007) Essentials of Corporate Communication. Implementing Practices for Effective Reputation Management, New York, NY: Routledge.
   Google Scholar
• Wæraas, A. and Solbakk, M. N. (2009) Defining the Essence of a University: Lessons From Higher Education Branding. Higher Education, 57:4 pp449–62.
   Web of Science ®Google Scholar
• Wright, G. H., Chew, C. and Hines, A. (2012) The Relevance and Efficacy of Marketing in Public and Non-Profit Service Management. Public Management Review, 14:4 pp433–50.
   Web of Science ®Google Scholar