Advanced search
Publication Cover
Total Quality Management & Business Excellence Volume 20, 2009 - Issue 6
Submit an article Journal homepage
1,559
Views
12
CrossRef citations to date
0
Altmetric
Original Articles

Building personalised relationships with customers via emails

Jen-Hung Huang Department of Management Science, National Chiao Tung University, 1001 Ta Hsueh Road, Hsinchu, 300, TaiwanCorrespondence[email protected]
&
Stacy Huey-Pyng Shyu Graduate Institute of Business Management, National Kaohsiung First University of Science and Technology, 2 Jhuoyue Road, Nanzih, Kaohsiung City, 811, Taiwan
Pages 585-601 | Published online: 16 Jun 2009

Citations (12)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Shih-Hao Wu, Stephen Chi-Tsun Huang, Ching-Yi Daphne Tsai & Hsin-I Chen. (2013) Relationship quality in a coproduction context and the moderating effects of relationship orientation. Total Quality Management & Business Excellence 24:9-10, pages 1062-1083.
Read now

Articles from other publishers (11)

Carlota Rocha Araújo, Paulo Botelho Pires, Catarina Delgado & José Duarte Santos. (2023) Persuasive Determinants in the Hotel Industry’s Newsletter Opening Rates. Sustainability 15:4, pages 3358.
Crossref
Mia Costa. (2020) Citizen Evaluations of Legislator–Constituent Communication. British Journal of Political Science 51:3, pages 1324-1331.
Crossref
Sheena Lovia Boateng. 2021. Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business. Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business 1221 1241 .
Elizabeth Marsden. 2020. Politeness in Professional Contexts. Politeness in Professional Contexts 225 248 .
Sheena Lovia Boateng. 2020. Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business. Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business 50 76 .
Kiseol Yang, Ji Hye Min & Krishna Garza-Baker. (2018) Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level. Journal of Vacation Marketing 25:4, pages 405-417.
Crossref
Tak Yeon Lee & Eunyee Koh. (2018) Identifying Types of Misalignments between Promotion Emails and Landing Pages. Identifying Types of Misalignments between Promotion Emails and Landing Pages.
E. Vance Wilson, Adrienne Hall-Phillips & Soussan Djamasbi. (2015) Cognitive predictors of consumers’ intention to comply with social marketing email appeals. Computers in Human Behavior 52, pages 307-314.
Crossref
Etienne Minvielle, Mathias Waelli, Claude Sicotte & John R. Kimberly. (2014) Managing customization in health care: A framework derived from the services sector literature. Health Policy 117:2, pages 216-227.
Crossref
. (2010) Distant unity. Strategic Direction 26:1, pages 27-31.
Crossref
Sheena Lovia Boateng & Richard Boateng. (2014) Philosophical Debates in Marketing and the Application of Critical Realism to Online Relationship Marketing. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.