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Total Quality Management & Business Excellence Volume 25, 2014 - Issue 3-4: TQM, Quality Costs, Quality Improvement Roadmaps, and Quality Management Systems
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Original Articles

The effect of corporate social responsibility on brand loyalty: the mediating role of brand image

Yuanqiong HeSchool of Management, Huazhong University of Science and Technology, Luoyu Road 1034, Wuhan430074, Hubei, People's Republic of ChinaCorrespondence[email protected]
&
Kin Keung LaiCollege of Business, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong
Pages 249-263 | Published online: 08 May 2012

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Pei Liu, Eliza Ching-Yick Tse & Zhaoli He. (2022) Influence of Customer Satisfaction, Trust, and Brand Awareness in Health-related Corporate Social Responsibility Aspects of Customers Revisit Intention: A Comparison between US and China. Journal of Quality Assurance in Hospitality & Tourism 0:0, pages 1-27.
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Qin Zhou, Kum Fai Yuen & Yusen Ye. (2022) The effect of brand loyalty and loss aversion on competitive trade-in strategies. Total Quality Management & Business Excellence 33:9-10, pages 1084-1112.
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Mobin Fatma & Imran Khan. (2022) An investigation of consumer evaluation of authenticity of their company's CSR engagement. Total Quality Management & Business Excellence 33:1-2, pages 55-72.
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Christian Nedu Osakwe & Tesilimi Oladimeji Yusuf. (2021) CSR: a roadmap towards customer loyalty. Total Quality Management & Business Excellence 32:13-14, pages 1424-1440.
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Ahmad Aljarah & Blend Ibrahim. (2020) The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination. Journal of Promotion Management 26:7, pages 1038-1072.
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Patricia Martínez & Noriaki Nishiyama. (2019) Enhancing customer-based brand equity through CSR in the hospitality sector. International Journal of Hospitality & Tourism Administration 20:3, pages 329-353.
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Chen-Ying Lee. (2019) Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction. Journal of Promotion Management 25:1, pages 43-64.
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Shumookh Abdul Aziz Al-Ghamdi & Nada Saleh Badawi. (2019) Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector. Cogent Business & Management 6:1.
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Beatriz Palacios-Florencio, Julio García del Junco, Mario Castellanos-Verdugo & Isabel María Rosa-Díaz. (2018) Trust as mediator of corporate social responsibility, image and loyalty in the hotel sector. Journal of Sustainable Tourism 26:7, pages 1273-1289.
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Kwame Simpe Ofori, Kwabena Boakye & Bedman Narteh. (2018) Factors influencing consumer loyalty towards 3G mobile data service providers: evidence from Ghana. Total Quality Management & Business Excellence 29:5-6, pages 580-598.
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Ovidiu-Ioan Moisescu. (2018) From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country. Economic Research-Ekonomska Istraživanja 31:1, pages 55-72.
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Kum Fai Yuen, Vinh V. Thai & Yiik Diew Wong. (2016) Are customers willing to pay for corporate social responsibility? A study of individual-specific mediators. Total Quality Management & Business Excellence 27:7-8, pages 912-926.
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