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Total Quality Management & Business Excellence Volume 24, 2013 - Issue 5-6: Business Excellence Models, TQM, Management Tools and Culture
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Original Articles

Environmental marketing strategy effects on market-based assets

Defeng Yang School of Management, Jinan University, Guangzhou, People's Republic of ChinaCorrespondence[email protected]
,
Ping Zhao School of Economics and Management, Tsinghua University, Beijing, People's Republic of China
,
Runping Lou Economics and Management College, Zhaoqing University, Zhaoqing, People's Republic of China
&
Haiying Wei School of Management, Jinan University, Guangzhou, People's Republic of China
Pages 707-718 | Published online: 07 May 2013

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Read on this site (2)

Pei-Tzu Wu & Cheng-Jong Lee. (2016) Impulse buying behaviour in cosmetics marketing activities. Total Quality Management & Business Excellence 27:9-10, pages 1091-1111.
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Jui-Ho Chen & Shwu-Ing Wu. (2015) A comparison of green business relationship models between industry types. Total Quality Management & Business Excellence 26:7-8, pages 778-792.
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Articles from other publishers (4)

Radu Ciobanu, Claudia-Elena Țuclea, Luciana-Floriana Holostencu & Diana-Maria Vrânceanu. (2022) Decision-Making Factors in the Purchase of Ecologic Products. Sustainability 14:15, pages 9558.
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Michalis Skordoulis, Grigorios Kyriakopoulos, Stamatiοs Ntanos, Spyros Galatsidas, Garyfallos Arabatzis, Miltiadis Chalikias & Petros Kalantonis. (2022) The Mediating Role of Firm Strategy in the Relationship between Green Entrepreneurship, Green Innovation, and Competitive Advantage: The Case of Medium and Large-Sized Firms in Greece. Sustainability 14:6, pages 3286.
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Márcia Vieira de Alencar Caldas, Alípio Ramos Veiga-Neto, Luciana Gondim de Almeida Guimarães, Ahiram Brunni Cartaxo de Castro & Glauber Ruan Barbosa Pereira. (2021) Greenwashing in environmental marketing strategy in the brazilian furniture market. Revista de Economia e Sociologia Rural 59:3.
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Hassan Rahnama & Shayan Rajabpour. (2016) Identifying effective factors on consumers’ choice behavior toward green products: the case of Tehran, the capital of Iran. Environmental Science and Pollution Research 24:1, pages 911-925.
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