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Total Quality Management & Business Excellence Volume 28, 2017 - Issue 3-4
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Original Articles

What drives leapfrogging? empirical assessment of consumer determinants of leapfrogging

Andreas HerrmannCenter for Customer Insight, University of St. Gallen, Bahnhofstr. 8, 9000St. Gallen, Switzerland
,
David SprottCollege of Business, Washington State University, 570 Todd Hall, Pullman, Washington, USA
&
Tobias SchlagerCenter for Customer Insight, University of St. Gallen, Bahnhofstr. 8, 9000St. Gallen, SwitzerlandCorrespondence[email protected]
Pages 266-281 | Published online: 24 Aug 2015

Citations (8)

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Read on this site (2)

Gunjan Bansal, Adarsh Anand & Deepti Aggrawal. (2021) Modeling multi-generational diffusion for competitive brands: an analysis for telecommunication industries. Journal of Management Analytics 8:4, pages 715-740.
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Changhyun Park. (2019) Customers’ migration paths decided by relative advantage: longitudinal and comparative case study of successive generations of logic semiconductor technology. Technology Analysis & Strategic Management 31:9, pages 1063-1080.
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Articles from other publishers (6)

Jan F. Killmer. (2023) Who leaps first: Status quo of the leapfrogging phenomenon. Managerial and Decision Economics.
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JAN F. KILLMER & SVEN HEIDENREICH. (2022) FIRST COME, FIRST SERVED: INVESTIGATING STRATEGIES TO OVERCOME CONSUMER LEAPFROGGING BEHAVIOUR. International Journal of Innovation Management 26:06.
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Sven Heidenreich, Jan F. Killmer & Jan A. Millemann. (2022) If at first you don't adopt - Investigating determinants of new product leapfrogging behavior. Technological Forecasting and Social Change 176, pages 121437.
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Mae Chepkoech, Charles Lagat & Gary L. Frankwick. (2021) Leapfrogging in Marketing: Empirical Analysis of Kenyan Mobile Phone Industry. SEISENSE Journal of Management 4:4, pages 33-46.
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Gunjan Bansal, Adarsh Anand & Deepti Aggrawal. (2019) Modeling Multi-generational Product Adoption Based on Competition within & between Brands. Modeling Multi-generational Product Adoption Based on Competition within & between Brands.
Robin M. Back, Linda L. Lowry & Elizabeth A. Cartier. (2017) Leapfrogging to empowerment and inclusivity. Journal of Hospitality and Tourism Insights 1:1, pages 4-36.
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