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Total Quality Management & Business Excellence Volume 30, 2019 - Issue 5-6
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The effect of corporate social responsibility reputation on consumer support for cause-related marketing

Hyuksoo Kima Department of Journalism, Ball State University, Muncie, IN, USA
,
Seounmi Younb Department of Marketing Communication, Emerson College, Boston, MA, USA
&
Doohwang Leec Department of Journalism and Communication, Kyung Hee University, Seoul, Republic of KoreaCorrespondence[email protected]
Pages 682-707 | Published online: 26 Jul 2017

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Parthesh R. Shanbhag, Yogesh P. Pai, Gururaj Kidiyoor & Nandan Prabhu. (2023) Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns. Cogent Business & Management 10:2.
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Matthew Pittman & Kim Sheehan. (2021) Brand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement. Journal of Current Issues & Research in Advertising 42:3, pages 215-235.
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Madhurima Deb, Vinay Kumar Sharma & Vibhas Amawate. (2021) CRM, Skepticism and Patronage Intention—the mediating and moderating role of satisfaction and religiosity. Journal of Strategic Marketing 29:4, pages 316-336.
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Articles from other publishers (23)

Jun Lian, Xuanshun Huang & Xia Wu. (2023) How green bonds promote firms' green collaborative innovation?. Corporate Social Responsibility and Environmental Management.
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Lin Xiong, Jiajing Hu, Dogan Gursoy & Yan Liu. (2023) Hotel philanthropy and brand attitudes: Can donation type and amount influence customers' warmth perceptions and attitudes?. Journal of Hospitality and Tourism Management 56, pages 376-384.
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Julia Maringoni Lopes, Cristela Maia Bairrada & Arnaldo Fernandes de Matos Coelho. (2023) Perceived altruism in cause-related marketing. International Review on Public and Nonprofit Marketing.
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Joon Kyoung Kim, Holly Overton, Khalid Alharbi, Jackson Carter & Nandini Bhalla. (2023) Examining the determinants of consumer support for corporate social advocacy. Corporate Communications: An International Journal 28:3, pages 451-468.
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Mobin Fatma & Imran Khan. (2023) CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification. Sustainability 15:1, pages 802.
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Jongsik Yu, Linda Heejung Lho & Heesup Han. (2022) Corporate social responsibility (environment, product, diversity, employee, and community) and the hotel employees' job performance: Exploring the role of the employment types. Corporate Social Responsibility and Environmental Management 29:5, pages 1825-1838.
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Hongqing He, Yameng Zhang & Yaqi Ding. (2022) When Does CSR Fail to Incentive Employees’ Affective Organizational Commitment? Exploring the Moderating Effects Based on the C-S-R Concerns Model. Sustainability 14:13, pages 8115.
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Zulnorain Maqsood, Ali Raza Khan, Fawad Ahmed & Quaisar Ijaz Khan. (2022) Antecedents of Intrapreneurship with Mediating Effect of Career Adaptability: A Study from Pakistan. Journal of Business and Social Review in Emerging Economies 8:2, pages 503-512.
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Araceli Galiano Coronil. (2021) Behavior as an approach to identifying target groups from a social marketing perspective. International Review on Public and Nonprofit Marketing 19:2, pages 265-287.
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Muhammad Adnan Khurshid, Abdullah Mohammad Alhidari & Saima Tabassum. (2021) Scale development and validation of total quality and socially responsible management (TQSR-M) framework: dual competitive strategy for management. Social Responsibility Journal 18:3, pages 573-596.
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Aslıhan Kıymalıoğlu. 2022. Research Anthology on Developing Socially Responsible Businesses. Research Anthology on Developing Socially Responsible Businesses 1688 1704 .
Chih-Huang Lin, Yuan-Shuh Lii & May-Ching Ding. (2022) The CSR Spillover Effect on Consumer Responses to Advertised Reference Price Promotion. Administrative Sciences 12:1, pages 30.
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Tanja Blom & Wesley Niemann. (2022) Managing reputational risk during supply chain disruption recovery: A triadic logistics outsourcing perspective. Journal of Transport and Supply Chain Management 16.
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Ying-Feng Kuo, Cathy S. Lin & Li-Te Liu. (2022) The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding. Journal of Retailing and Consumer Services 64, pages 102799.
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Quaisar Ijaz Khan, Raheel Mumtaz, Muhammad Farooq Rehan & Sumera Ilyas. (2021) Mediating Role of Job Embeddedness between Interruptions at Work and Job Satisfaction of Gritty Faculty Members. Journal of Accounting and Finance in Emerging Economies 7:3, pages 799-811.
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M. Ancy Raja NathiyaK. AshaDr.Dr.. (2021) THE IMPACT OF CAUSE MARKETING AMONG CONSUMERS – AN ANALYSIS. INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, pages 1-3.
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Isaac Seowornu Coffie & Robert E. Hinson. 2021. Marketing Communications in Emerging Economies, Volume I. Marketing Communications in Emerging Economies, Volume I 161 192 .
David Cosgrave & Michele O'Dwyer. (2020) Ethical standards and perceptions of CRM among millennial consumers. International Marketing Review 37:5, pages 863-884.
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Constantinos-Vasilios Priporas, Irene (Eirini) Kamenidou, Nga Nguyen & Riad Shams. (2019) The impact of the macro-environment on consumer scepticism towards cause-related marketing. International Marketing Review 37:5, pages 841-861.
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Hyun Hye Kim & EunKyoung Han. (2020) The Application of the Theory of Planned Behavior to Identify Determinants of Donation Intention: Towards the Comparative Examination of Positive and Negative Reputations of Nonprofit Organizations CEO. Sustainability 12:21, pages 9134.
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Aslıhan Kıymalıoğlu. 2020. Digital Transformation and Innovative Services for Business and Learning. Digital Transformation and Innovative Services for Business and Learning 102 118 .
Shu‐Chuan Chu & Hsuan‐Ting Chen. (2019) Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior. Journal of Consumer Behaviour 18:6, pages 453-462.
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Jintao Lu, Licheng Ren, Jiayuan Qiao, Siqin Yao, Wadim Strielkowski & Justas Streimikis. (2019) Corporate Social Responsibility and Corruption: Implications for the Sustainable Energy Sector. Sustainability 11:15, pages 4128.
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