2,121
Views
26
CrossRef citations to date
0
Altmetric
Articles

The effect of corporate social responsibility reputation on consumer support for cause-related marketing

, &

References

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.
  • Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Upper Saddle River, NJ: Prentice-Hall.
  • Ajzen, I., & Fishbein, M. (2005). The influence of attitudes on behavior. In D. Albarracín, B. T. Johnson, & M. P. Zanna (Eds.), The handbook of attitudes (pp. 173–221). Mahwah, NJ: Erlbaum.
  • Alwi, S. F., & Kitchen, P. J. (2014). Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?. Journal of Business Research, 67, 2324–2336.
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103, 411–423.
  • Anderson, M. C., & Neely, J. H. (1996). Interference and inhibition in memory retrieval. In E. L. Bjork & R. A. Bjork (Eds.), Memory. Handbook of perception and cognition (pp. 237–313). San Diego, CA: Academic Press.
  • Armitage, C. J., & Conner, M. (2001). Efficacy of the theory of planned behaviour: A meta-analytic review. British Journal of Social Psychology, 40, 471–499.
  • Armitage, C. J., Conner, M., Loach, J., & Williams, D. (1999). Different perceptions of control: Applying an extended theory of planned behavior to legal and illegal drug use. Basic and Applied Social Psychology, 21, 301–316. doi: 10.1207/S15324834BASP2104_4
  • Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lahteenmaki, L., & Shepherd, R. (2008). Predicting intentions to purchase organic food: The role of affective and moral attitudes in the theory of planned behavior. Appetite, 50, 443–454.
  • Bae, J., & Cameron G. T. (2006). Conditioning effect of prior reputation on perception of corporate giving. Public Relations Review, 32, 144–150. doi: 10.1016/j.pubrev.2006.02.007
  • Bagozzi, R. P., Lee, K., & Van Loo, M. F. (2001). Decisions to donate bone marrow: The role of attitude and subjective norms across cultures. Psychology & Health, 16, 29–56. doi: 10.1080/08870440108405488
  • Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16, 74–94. doi: 10.1177/009207038801600107
  • Bakamitsos, G. A., & Siomkos, G. J. (2004). Context effects in marketing practice: The case of mood. Journal of Consumer Behaviour, 3, 304–314.
  • Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84, 191–215.
  • Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28, 248–262.
  • Basil, D. Z., & Herr, P. M. (2006). Attitudinal balance and cause-related marketing: An empirical application of balance theory. Journal of Consumer Psychology, 16, 391–403. doi: 10.1207/s15327663jcp1604_10
  • Basil, D. Z., & Weber, D. (2006). Value motivation and concern for appearance: The effect of personality traits on responses to corporate social responsibility. International Journal of Nonprofit and Voluntary Sector Marketing, 11, 61–72. doi: 10.1002/nvsm.38
  • Berger, I. E., Cunningham, P. H., & Kozinets, R. V. (1999). Consumer persuasion through cause-related advertising. Advances in Consumer Research, 26, 255–270.
  • Bhate, S. (2002). One world, one environment, one vision: Are we close to achieving this? An exploratory study of consumer environmental behaviour across three countries. Journal of Consumer Behaviour, 2, 169–184. doi: 10.1002/cb.98
  • Biehal, G., Stephens, D., & Curio, E. (1992). Attitude toward the ad and brand choice. Journal of Advertising, 21, 19–36. doi: 10.1080/00913367.1992.10673373
  • Browne, M. W., & Cudeck, R. (1992). Alternative ways of assessing model fit. Sociological Methods & Research, 21, 230–258.
  • Bucic, T., Harris, J., & Arli, D. (2012). Ethical consumers among the millennials: A cross-national study. Journal of Business Ethics, 110, 113–131. doi: 10.1007/s10551-011-1151-z
  • Chernev, A., & Blair, S. (2015). Doing well by doing good: The benevolent halo of corporate social responsibility. Journal of Consumer Research, 41, 1412–1425.
  • Cheung, S. F., Chan, D. K. S., & Wong, Z. S. Y. (1999). Reexamining the theory of planned behavior in understanding wastepaper recycling. Environment and Behavior, 31, 587–612. doi: 10.1177/00139169921972254
  • Chiang, C., & Jang, S. S. (2007). The effects of perceived price and brand image on value and purchase intention: Leisure travelers’ attitudes toward online hotel booking. Journal of Hospitality & Leisure Marketing, 15, 49–69.
  • Cone Communications. (2015). 2015 Cone communications/ebiquity global CSR study. Retrieved January 4, 2017, from www.conecomm.com/research-blog/2015-cone-communications-ebiquity-global-csr-study
  • Cornwell, T. B., Roy, D. P., & Steinard, E. A., II. (2001). Exploring managers’ perception of the impact of sponsorship on brand equity. Journal of Advertising, 30, 41–51. doi: 10.1080/00913367.2001.10673636
  • Crane, A., & Matten, D. (2004). Business ethics: A European perspective: managing corporate citizenship and sustainability in the age of globalization. Oxford: Oxford University Press.
  • Creyer, E. H. (1997). The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing, 14, 421–432. doi: 10.1108/07363769710185999
  • David, P., Kline, S., & Dai, Y. (2005). Corporate social responsibility practices, corporate identity, and purchase intention: A dual-process model. Journal of Public Relations Research, 17, 291–313. doi: 10.1207/s1532754xjprr1703_4
  • Deshpande, S., & Hitchon, J. C. (2002). Cause-related marketing ads in the light of negative news. Journalism & Marketing Communication Quarterly, 79, 905–926. doi: 10.1177/107769900207900409
  • Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. Advances in Consumer Research, 17, 110–119.
  • Dodd, M. D., & Supa, D. W. (2011). Understanding the effect of corporate social responsibility on consumer purchase intention. Public Relations Journal, 5, 1–19.
  • Doll, J., & Ajzen, I. (1992). Accessibility and stability of predictors in the theory of planned behavior. Journal of Personality and Social Psychology, 63, 754–765. doi: 10.1037/0022-3514.63.5.754
  • Du, S., & Vieira, E. T., Jr. (2012). Striving for legitimacy through corporate social responsibility: Insights from oil companies. Journal of Business Ethics, 110, 413–427. doi: 10.1007/s10551-012-1490-4
  • Ellen, P. S., Mohr, L. A., & Webb, D. J. (2000). Charitable programs and the retailer: Do they mix? Journal of Retailing, 76, 393–406. doi: 10.1016/S0022-4359(00)00032-4
  • Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press.
  • Fiske, S. T., & Taylor, S. E. (1991). Social cognition (2nd ed.). New York, NY: McGraw-Hill.
  • Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50. doi: 10.2307/3151312
  • Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34, 6–16.
  • French, D. P., Sutton, S., Hennings, S. J., Mitchell, J., Wareham, N. J., Griffin, S., … Kinmonth, A. L. (2005). The importance of affective beliefs and attitudes in the theory of planned behavior: Predicting intention to increase physical activity. Journal of Applied Social Psychology, 35, 1824–1848. doi: 10.1111/j.1559-1816.2005.tb02197.x
  • Gardner, M. P. (1985). Does attitude toward the ad affect brand attitude under a brand evaluation set? Journal of Marketing Research, 22, 192–198. doi: 10.2307/3151364
  • Gilbride, T. J., Yang, S., & Allenby, G. M. (2005). Modeling simultaneity in survey data. Quantitative Marketing and Economics, 3, 311–335.
  • Giles, M., & Cairns E. (1995). Blood donation and Ajzen’s theory of planned behavior: An examination of perceived behavioral control. British Journal of Social Psychology, 34, 173–188. doi: 10.1111/j.2044-8309.1995.tb01056.x
  • Gupta, S., & Pirsch, J. (2006). The company-cause-customer fit decision in cause-related marketing. Journal of Consumer Marketing, 23, 314–326. doi: 10.1108/07363760610701850
  • Hansen, T., Jensen, J. M., & Solgaard, H. S. (2004). Predicting online grocery buying intention: A comparison of the theory of reasoned action and the theory of planned behavior. International Journal of Information Management, 24, 539–550.
  • Harland, P., Staats, H., & Wilke, H. A. M. (1999). Explaining proenvironmental intention and behavior by personal norms and the theory of planned behavior. Journal of Applied Social Psychology, 29, 2505–2528. doi: 10.1111/j.1559-1816.1999.tb00123.x
  • Hoeffler, S., & Keller, K. L. (2002). Building brand equity through corporate societal marketing. Journal of Public Policy & Marketing, 21, 78–89. doi: 10.1509/jppm.21.1.78.17600
  • Hsieh, M. H. (2002). Identifying brand image dimensionality and measuring the degree of brand globalization: A cross-national study. Journal of International Marketing, 10, 46–67. doi: 10.1509/jimk.10.2.46.19538
  • Isen, A. M. (1970). Success, failure, attention and reactions to others: The warm glow of success. Journal of Personality and Social Psychology, 15, 294–301. doi: 10.1037/h0029610
  • Isen, A. M., & Levin, P. F. (1972). The effect of feeling good on helping: Cookies and kindness. Journal of Personality and Social Psychology, 21, 384–388. doi: 10.1037/h0032317
  • Jin, B., & Kang, J. H. (2011). Purchase intention of Chinese consumers toward a US apparel brand: A test of a composite behavior intention model. Journal of Consumer Marketing, 28, 187–199.
  • Jo, H., & Na, H. (2012). Does CSR reduce firm risk? Evidence from controversial industry sectors. Journal of Business Ethics, 110, 441–456. doi: 10.1007/s10551-012-1492-2
  • Jonides, J., & Nee, D. E. (2006). Brain mechanisms of proactive interference in working memory. Neuroscience, 139, 181–193.
  • Jöreskog, K. G., & Sörbom, D. (1993). LISREL 8: Structural equation modeling with the SIMPLIS command language. Chicago, IL: Scientific Software International.
  • Kidwell, B., & Jewell, R. D. (2003). The moderated influence of internal control: An examination across health-related behaviors. Journal of Consumer Psychology, 13, 377–386. doi: 10.1207/S15327663JCP1304_05
  • Kim, H. Y., & Chung, J. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28, 40–47.
  • Kim, J., & Johnson, K. K. P. (2013). The impact of moral emotions on cause-related marketing campaigns: A cross-cultural examination. Journal of Business Ethics, 112, 79–90. doi: 10.1007/s10551-012-1233-6
  • Lafferty, B. A., Goldsmith, R. E., & Hult, G. T. M. (2004). The impact of the alliance on the partners: A look at cause-brand alliances. Psychology and Marketing, 21, 509–531. doi: 10.1002/mar.20017
  • Lam, S. (1999). Predicting intentions to conserve water from the theory of planned behavior, perceived moral obligation, and perceived water right. Journal of Applied Social Psychology, 29, 1058–1071. doi: 10.1111/j.1559-1816.1999.tb00140.x
  • Lemmens, K. P. H., Abraham, C., Hoekstra, T., Ruiter, R. A. C., De Kort, W. L. A. M., Brug, J., & Schaalma, H. P. (2005). Why don’t young people volunteer to give blood? An investigation of the correlates of donation intentions among young nondonors. Transfusion, 45, 945–955. doi: 10.1111/j.1537-2995.2005.04379.x
  • Lewis, C. H., & Anderson, J. R. (1976). Interference with real world knowledge. Cognitive Psychology, 8, 311–335.
  • Lii, Y., & Lee, M. (2012). Doing right leads to doing well: When the type of CSR and reputation interact to affect consumer evaluations of the firm. Journal of Business Ethics, 105, 69–81. doi: 10.1007/s10551-011-0948-0
  • Lindorff, M., Johnson, E., & McGuire, L. (2012). Strategic corporate social responsibility in controversial industry sectors: The social value of harm minimization. Journal of Business Ethics, 110, 457–467. doi:10.1007/s10551-012-1493-1
  • MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53, 48–65. doi: 10.2307/1251413
  • Mayrhofer-Reinhartshuber, D., Fitzgerald, A., Benetka, G., & Fitzgerald R. (2006). Effects of financial incentives on the intention to consent to organ donation: A questionnaire survey. Transplantation Proceedings, 38, 2756–2760. doi: 10.1016/j.transproceed.2006.08.134
  • McDonald, M., Leaptrott, J., Parker, D., & Grimes, J. (2014). Generalizability revisited: Comparing undergraduate business students to credit union managers. Journal of Behavioral Studies in Business, 7, 1–11.
  • McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. The Academy of Management Review, 26, 117–127.
  • Mizerski, R. W. (1982). An attribution explanation of the disproportionate influence of unfavorable information.Journal of Consumer Research, 9, 301–310.
  • Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. Journal of Consumer Affairs, 39, 121–147. doi: 10.1111/j.1745-6606.2005.00006.x
  • Oreg, S., & Katz-Gerro, T. (2006). Predicting proenvironmental behavior cross-nationally: Values, the theory of planned behavior, and value-belief-norm theory. Environment and Behavior, 38, 462–483. doi: 10.1177/0013916505286012
  • Osterhus, T. L. (1997). Pro-social consumer influence strategies: When and how do they work? Journal of Marketing, 61, 16–29. doi: 10.2307/1252084
  • Pope, N. K. U., & Voges, K. E. (2000). The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention. Sport Marketing Quarterly, 9, 96–102.
  • Purewal, S., & Van Den Akker, O. B. A. (2006). British women’s attitude towards oocyte donation: Ethnic differences and altruism. Patient Education and Counseling, 64, 43–49. doi: 10.1016/j.pec.2005.11.007
  • Reynolds, T. J., & Gutman, J. (1984). Advertising is image management. Journal of Advertising Research, 24, 27–37.
  • Ross, J. K., Patterson, L. T., & Stutts, M. A. (1992). Consumer perceptions of organizations that use cause related marketing. Journal of the Academy of Marketing Science, 20, 93–97. doi: 10.1177/009207039202000110
  • Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A. (2015). How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68, 341–350.
  • Schneirla, T. (1959). An evolutionary and developmental theory of biphasic processes underlying approach and withdrawal. In M. Jones (Ed.), Nebraska symposium on motivation (pp. 1–42). Lincoln: University of Nebraska Press.
  • Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38, 225–243. doi: 10.1509/jmkr.38.2.225.18838
  • Servaes, H., & Tamayo, A. (2013). The impact of corporate social responsibility on firm value: The role of customer awareness. Management Science, 59, 1045–1061.
  • Simmons, C. J., & Becker-Olsen, K. L. (2006). Achieving marketing objectives through social sponsorships. Journal of Marketing, 70, 154–169.
  • Sjovall, A. M., & Talk, A. C. (2004). From actions to impressions: Cognitive attribution theory and the formation of corporate reputation. Corporate Reputation Review, 7, 269–281. doi: 10.1057/palgrave.crr.1540225
  • Strahilevitz, M. (2003). The effect of prior impressions of a firm’s ethics on the success of a cause-related marketing campaign: Do the good look better while the bad look worse? Journal of Nonprofit and Public Sector Marketing, 11, 77–92.
  • Taylor, S., & Todd, P. (1995). An integrated model of waste management behavior: A test of household recycling and composting intentions. Environment and Behavior, 27, 603–630. doi: 10.1177/0013916595275001
  • Triandis, H. C. (1977). Interpersonal behavior. Monterey, CA: Brooks/Cole.
  • Triandis, H. C. (1980). Values, attitudes and interpersonal behavior. In H. E. Howe & M. M. Page (Eds.), Nebraska symposium on motivation: Beliefs, attitudes and values (pp. 195–259). Lincoln: University of Nebraska Press.
  • Van den Brink, D., Odekerken-Schröder, G., & Pauwels, P. (2006). The effect of strategic and tactical cause-related marketing on consumers’ brand loyalty. Journal of Consumer Marketing, 23, 15–25. doi: 10.1108/07363760610641127
  • Van Leeuwen, D. (2010). Gen Y rewards companies that take corporate social responsibility seriously. Retrieved June 5, 2015, from http://www.tomorrowtodayglobal.com/2010/11/13/gen-y-rewards-companies-that-take-corporate-social-responsibility-seriously/
  • Vanhamme, J., & Grobben, B. (2009). “Too good to be true!”. The effectiveness of CSR history in countering negative publicity. Journal of Business Ethics, 85, 273–283. doi: 10.1007/s10551-008-9731-2
  • Vanhamme, J., Lindgreen, A., Reast, J., & van Popering, N. (2012). To do well by doing good: Improving corporate image through cause-related marketing. Journal of Business Ethics, 109, 259–274. doi: 10.1007/s10551-011-1134-0
  • Vogel, D. (2006). The market for virtue. Washington, DC: Brookings Institute.
  • Weinberger, M. G., & Dillon, W. R. (1980). The effects of unfavorable product rating information. Advances in Consumer Research, 7, 528–532.
  • Weinstein, Y., Gilmore, A. W., Szpunar, K. K., & McDermott, K. B. (2014). The role of test expectancy in the build-up of proactive interference in long-term memory. Journal of Experimental Psychology: Learning, Memory, and Cognition, 40, 1039–1048.
  • Wojciszke, B., Brycz, H., & Borkenau, P. (1993). Effects of information content and evaluative extremity on positivity and negativity biases. Journal of Personality and Social Psychology, 64, 327–335. doi: 10.1037/0022-3514.64.3.327
  • Yoon, Y., Gürhan-Canli, Z., & Schwarz, N. (2006). The effect of corporate social responsibility (CSR) activities on companies with bad reputations. Journal of Consumer Psychology, 16, 377–390.
  • Youn, S., & Kim, H. (2008). Antecedents of consumer attitudes toward cause-related marketing. Journal of Advertising Research, 48, 123–137.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.