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Total Quality Management & Business Excellence Volume 32, 2021 - Issue 11-12
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Articles

The impact of value co-creation on satisfaction and loyalty: the moderating effect of price fairness (empirical study of automobile customers in Ghana)

Christian Narh Opataa School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, People’s Republic of China;b School of Business, Kumasi Technical University, Kumasi, GhanaView further author information
,
Wen Xiaoa School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, People’s Republic of ChinaCorrespondence[email protected]
View further author information
,
Angela Abena Nusenua School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, People’s Republic of ChinaView further author information
,
Stephen Tettehc School of Management, Hefei University of Technology, Hefei, People’s Republic of ChinaView further author information
&
Evans Asante Boadia School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, People’s Republic of ChinaView further author information
Pages 1167-1181 | Published online: 03 Nov 2019

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Read on this site (4)

Tantri Yanuar Rahmat Syah & Dora Olivia. (2022) Enhancing Patronage Intention on Online Fashion Industry in Indonesia: The Role of Value Co-Creation, Brand Image, and E-Service Quality. Cogent Business & Management 9:1.
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Lenka Veselovská. (2022) Dual quality of products in Europe: a serious problem or a marketing opportunity?. Total Quality Management & Business Excellence 33:9-10, pages 1146-1163.
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Syed Hamad Hassan Shah, Saleha Noor, Ahmad Bayiz Ahmad, Atif Saleem Butt & Shen Lei. (2022) Retrospective view and thematic analysis of value co-creation through bibliometric analysis. Total Quality Management & Business Excellence 33:7-8, pages 752-776.
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Wen Xiao, Christian Narh Opata, Stephen Tetteh, Tettey-Wayo John Narh & Robert E. Hinson. (2020) Value co-creation effects on transaction cost, relational capital, and loyalty of hair salon customers: Results and implications of a Ghanaian study. Journal of Psychology in Africa 30:3, pages 217-224.
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Articles from other publishers (11)

Megha Bhushan, Pankaj Kholiya & Arun Negi. 2023. Handbook of Research on AI and Knowledge Engineering for Real-Time Business Intelligence. Handbook of Research on AI and Knowledge Engineering for Real-Time Business Intelligence 183 197 .
Hyeon Jo. (2023) What Drives Recommendation Intention and Loyalty of Online for Offline (O4O) Consumers?. Sustainability 15:6, pages 4775.
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Antonius Satria Hadi. (2023) The role of integrated marketing communication, ecological knowledge and co-creation of value toward visitor satisfaction in the hotel industry. Asian Management and Business Review, pages 48-59.
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Xiaofang Yi, Junaid Ul Haq & Shehzad Ahmed. (2023) Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate. Frontiers in Psychology 13.
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Elizabeth Emperatriz García-Salirrosas, Dany Yudet Millones-Liza, Jorge Alberto Esponda-Pérez, Ángel Acevedo-Duque, Jessica Müller-Pérez & Lisette C. Sánchez Díaz. (2022) Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer. Sustainability 14:17, pages 10529.
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Yi Zhang, Yue Liu & Wenxia Tao. (2022) The Influence of Tourists’ Online Value Co-creation Behavior on Consumer-Brand Relationship Quality: The Moderating Effect of Altruism. Frontiers in Psychology 13.
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Amir Hossein Sepehrian, Zahra Sadat Mirzazadeh & Malihe Sadat Aghaei Shahri. (2022) Effect of price transparency on the perception of fair price and satisfaction with the purchase of sports products. Journal of Revenue and Pricing Management.
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Felicitas Evangelista, Maria Estela Varua, Vivienne Saverimuttu, Rina Datt, Hugh Pattinson, Karina Wardle & Anna Evangelista. (2022) Antecedents and Outcomes of Service Co-Creation in the Sharing Economy. SAGE Open 12:2, pages 215824402210964.
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Muhammad Sohaib, Yan Wang, Kashif Iqbal & Heesup Han. (2022) Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context. International Journal of Hospitality Management 101, pages 103126.
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Mariia Bordian & Irene Gil-Saura. (2021) Do IMC and Ecological Knowledge Drive Value Co-Creation? The New Way to Loyalty in Hospitality. Sustainability 13:19, pages 10785.
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Feng Xu, Juan Tan, Lijun Lu, Shuaishuai Li & Lingui Qin. (2021) How Does Value Co-Creation Behavior Affect Destination Loyalty? A Role Switching Perspective. Journal of Theoretical and Applied Electronic Commerce Research 16:5, pages 1805-1826.
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