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The impact of value co-creation on satisfaction and loyalty: the moderating effect of price fairness (empirical study of automobile customers in Ghana)

Christian Narh Opataa School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, People’s Republic of China;b School of Business, Kumasi Technical University, Kumasi, GhanaView further author information

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Wen Xiaoa School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, People’s Republic of ChinaCorrespondence[email protected]
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Angela Abena Nusenua School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, People’s Republic of ChinaView further author information

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Stephen Tettehc School of Management, Hefei University of Technology, Hefei, People’s Republic of ChinaView further author information

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Evans Asante Boadia School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, People’s Republic of ChinaView further author information