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Articles

Segmentation of music festival attendees

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Pages 278-299 | Received 11 Jun 2018, Accepted 31 Aug 2018, Published online: 07 Sep 2018

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Read on this site (8)

Adam Viljoen. (2023) Beyond a tug-of-war: Motivation-based segmentation of visitors to a national arts festival. Journal of Convention & Event Tourism 24:5, pages 433-457.
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Young Hoon “Hunter” Kim & Nelson A. Barber. (2023) Using Multi-Year Data to Develop a Richer Market Segmentation Strategy for Festivals. Journal of Quality Assurance in Hospitality & Tourism 0:0, pages 1-19.
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John Armbrecht, Erik Lundberg, Tommy D. Andersson & Reidar J. Mykletun. (2021) 20 years of Nordic event and festival research: a review and future research agenda. Scandinavian Journal of Hospitality and Tourism 21:1, pages 49-59.
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Md Washim Raja, Sandip Anand & David Allan. (2020) “How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”. Journal of International Consumer Marketing 32:5, pages 383-399.
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Articles from other publishers (12)

Jordi Oliva & Alba Colombo. (2023) Perceived Intense Emotions and Their Influence on Cultural Identification Processes: A Mixed-Method Study of a Classical Music Festival. Empirical Studies of the Arts 42:1, pages 65-85.
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Martina G. Gallarza, Berta Tubillejas‐Andrés & Kayla Samartin. (2023) Consumer value of virtual music festivals. International Journal of Consumer Studies 47:5, pages 2012-2030.
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Elia Pizzolitto. (2023) Music in business and management studies: a systematic literature review and research agenda. Management Review Quarterly.
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Gema Gomez-Casero, Jesús Claudio Pérez Gálvez, Juan Vicente Fruet Cardozo & Carol Angélica Jara-Alba. (2023) Preferences and Perceived Value in Musical Events: Guitar Festival of Córdoba (spain). Event Management 27:2, pages 183-200.
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Fu Chieh Hsu, Sung Hee Park & Joseph C. Miller. (2022) Segmenting food festivalgoers: experiential value, emotional state and loyalty. British Food Journal 125:1, pages 29-48.
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Supawat Meeprom. (2022) A Motive-based Segmentation of Special Event Visitors Interacting in Cultural Events. Event Management 26:5, pages 1161-1173.
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Elizabeth A. Du Preez & Martinette Kruger. (2022) Hitting the Right (memorable Experience) Notes: A Typology of Performers at the World Choir Games. Event Management 26:5, pages 1077-1095.
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Leila Jane Edwards & Nikki McGavin. 2022. Events Mismanagement. Events Mismanagement.
Maarit Kinnunen & Antti Honkanen. (2022) Impacts of the COVID-19 pandemic on music festival attendees. Popular Music 40:3-4, pages 317-346.
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Maarit Kinnunen, Antti Honkanen & Mervi Luonila. (2021) Frequent music festival attendance: festival fandom and career development. International Journal of Event and Festival Management 12:2, pages 128-147.
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Maarit Kinnunen, Antti Honkanen & Toni-Matti Karjalainen. (2020) The characteristics of a Finnish metal fan: Comparative study on music festival attendees. Metal Music Studies 6:2, pages 215-236.
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Christina Muhs, Adesola Osinaike & Lorna Thomas. (2020) Rave and hardstyle festival attendance motivations: a case study of Defqon.1 weekend festival. International Journal of Event and Festival Management 11:2, pages 161-180.
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