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Original Articles

Opinions From Others Like You: The Role of Perceived Source Similarity

Pages 415-441 | Received 21 Aug 2010, Published online: 16 Dec 2011

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

Carolyn A. Lin & Louvins Pierre. (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention. Journal of Current Issues & Research in Advertising 44:4, pages 542-565.
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Tzu-Hao Lin, Yen-Yun Liu, Hong-Han Shuai, Fang-Hsin Hsu & Yung-Ju Chang. (2023) A Source You Prefer, or Majority? Investigating User Responses to Conflicting Opinions in Multi-Platform Restaurant-Review Lists. International Journal of Human–Computer Interaction 39:15, pages 3016-3031.
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Inhye Kim, Yung Kyun Choi & Sungmi Lee. (2021) How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture. International Journal of Advertising 40:8, pages 1247-1264.
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Brigitte Naderer, Jörg Matthes & Stephanie Schäfer. (2021) Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. International Journal of Advertising 40:5, pages 686-707.
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Iryna Pentina, Ainsworth Anthony Bailey & Lixuan Zhang. (2018) Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions. Journal of Marketing Communications 24:2, pages 125-145.
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Articles from other publishers (12)

Muhammad Talha, Zonaib Tahir & Iqra Mehroush. (2023) Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising. Spanish Journal of Marketing - ESIC.
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Silvia Knobloch-Westerwick & Axel Westerwick. (2021) Algorithmic personalization of source cues in the filter bubble: Self-esteem and self-construal impact information exposure. New Media & Society 25:8, pages 2095-2117.
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Brigitte Naderer. (2023) Influencers as political agents? The potential of an unlikely source to motivate political action. Communications 48:1, pages 93-111.
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Gaëlle Ouvrein, Heidi Vandebosch & Charlotte J. S. De Backer. (2023) “They Are Wallowing in Luxury, but Complain About the Struggles of Lockdown”. Journal of Media Psychology 35:1, pages 40-54.
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Tim van Meurs, Joost Oude Groeniger, Willem de Koster & Jeroen van der Waal. (2022) Receptive to an authoritative voice? Experimental evidence on how patronizing language and stressing institutional sources affect public receptivity to nutrition information. SSM - Population Health 20, pages 101295.
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Alisius D Leong. (2022) Framing in the social media era: Socio-psychological mechanisms underlying online public opinion of cultured meat. New Media & Society, pages 146144482211222.
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Jiyoung Kim, Jihye Ellie Min & Linh Ha Le. (2021) Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs. Journal of Fashion Marketing and Management: An International Journal 26:2, pages 328-343.
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Brent Rollins, Jisu Huh, Nilesh Bhutada & Matthew Perri. (2020) Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA). International Journal of Pharmaceutical and Healthcare Marketing 15:1, pages 1-17.
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Jiyoung Kim, Rebecca Melton, Jihye Ellie Min & Bu Yong Kim. (2020) Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention. Journal of Fashion Marketing and Management: An International Journal 24:4, pages 611-630.
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Aimee Jones & Jiyun Kang. (2019) Media technology shifts: Exploring millennial consumers' fashion‐information‐ seeking behaviors and motivations. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 37:1, pages 13-29.
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Ji-Hern Kim. (2018) Effect of brand popularity as an advertising cue on tourists’ shopping behavior. Journal of Destination Marketing & Management 10, pages 78-86.
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Xuebing Dong, Yaping Chang, Shichang Liang & Xiaojun Fan. (2018) How online media synergy influences consumers’ purchase intention. Internet Research 28:4, pages 946-964.
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