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Media Psychology Volume 19, 2016 - Issue 4
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Original Articles

Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies

Ralf TerlutterDepartment of Marketing and International Management, Alpen-Adria Universitaet Klagenfurt, Klagenfurt, AustriaCorrespondence[email protected]
,
Sandra DiehlDepartment of Media and Communication, Alpen-Adria Universitaet Klagenfurt, Klagenfurt, Austria
,
Isabell KoinigDepartment of Media and Communication, Alpen-Adria Universitaet Klagenfurt, Klagenfurt, Austria
&
Martin K. J. WaigunyIMC University of Applied Science Krems, Krems an der Donau, Austria
Pages 505-533 | Published online: 01 Mar 2016

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Priska Breves & Holger Schramm. (2019) Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness. International Journal of Advertising 38:8, pages 1264-1285.
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Articles from other publishers (15)

Jie Xu, Yuanxiong Liu & Younghwan Pan. (2023) Feasibility Study on Enhancing User Experience of Smart Cinemas Using Internet of Things (IoT) Technology. Feasibility Study on Enhancing User Experience of Smart Cinemas Using Internet of Things (IoT) Technology.
Sigen Song, Fanny Fong Yee Chan, Yongfa Li & Cheng Lu Wang. (2022) Configurating product placement prominence on brand memory: what counts and what does not?. Journal of Product & Brand Management 32:4, pages 600-617.
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Hui-Fei Lin, Hsin-yi Sandy Tsai & Benjamin Yeo. (2023) Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures. Journal of Creative Communications 18:1, pages 40-60.
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Jani Pavlič, Tina Tomažič & Ines Kožuh. (2021) The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective. Journal of Research in Interactive Marketing 16:4, pages 551-568.
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Jani Pavlič & Tina Tomažič. (2022) The (In)effectiveness of Attention Guidance Methods for Enhancing Brand Memory in 360° Video. Sensors 22:22, pages 8809.
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Makoto Fukumoto, Taichi Miyamoto & Haoran Gan. (2022) A Proposal for Creating Congruent Content of Different Media Types by Interactive Evolutionary Computation. A Proposal for Creating Congruent Content of Different Media Types by Interactive Evolutionary Computation.
Yuxuan Zhang, Bo Xiao, Mohamed Al-Hussein & Xinming Li. (2022) Prediction of human restorative experience for human-centered residential architecture design: A non-immersive VR–DOE-based machine learning method. Automation in Construction 136, pages 104189.
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Anne Schulz, Amelie Eder, Victor Tiberius, Samantha Casas Solorio, Manuela Fabro & Nataliia Brehmer. (2021) The Digitalization of Motion Picture Production and Its Value Chain Implications. Journalism and Media 2:3, pages 397-416.
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Priska Breves & Nicola Dodel. (2021) The influence of cybersickness and the media devices’ mobility on the persuasive effects of 360° commercials. Multimedia Tools and Applications 80:18, pages 27299-27322.
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Sebastian Oberdorfer, Samantha Straka & Marc Erich Latoschik. (2021) Effects of Immersion and Visual Angle on Brand Placement Effectiveness. Effects of Immersion and Visual Angle on Brand Placement Effectiveness.
David R. Ewoldsen. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology 1 4 .
David R. Ewoldsen. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology 1 9 .
Priyanka Srivastava, Anurag Rimzhim, Palash Vijay, Shruti Singh & Sushil Chandra. (2019) Desktop VR Is Better Than Non-ambulatory HMD VR for Spatial Learning. Frontiers in Robotics and AI 6.
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Johanna Roettl & Ralf Terlutter. (2018) The same video game in 2D, 3D or virtual reality – How does technology impact game evaluation and brand placements?. PLOS ONE 13:7, pages e0200724.
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Sonja Bidmon & Johanna Röttl. 2018. Advances in Advertising Research IX. Advances in Advertising Research IX 73 86 .

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