Media Psychology, Volume 19, Issue 4 (2016)

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Media Psychology, Volume 19, Issue 4 (2016)

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Original Articles

Article
Emotional Arousal Shifts the Effect of Ad Placement on Ad Recognition
Zongyuan Wang & Kevin Wise
Pages: 479-504
Published online: 29 Feb 2016
AbstractforEmotional Arousal Shifts the Effect of Ad Placement on Ad Recognition | Full Text | References | PDF (280.2 KB)
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Article
Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies
Ralf Terlutter, Sandra Diehl, Isabell Koinig & Martin K. J. Waiguny
Pages: 505-533
Published online: 01 Mar 2016
AbstractforPositive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies | Full Text | References | PDF (548.2 KB)
  • 2686 Views
  • 16 CrossRef citations
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Article
Weight Stigmatization Moderates the Effects of Sugar-Sweetened Beverage-Related PSAs Among U.S. Parents
Sarah E. Vaala, Amy Bleakley, Michael Hennessy & Amy B. Jordan
Pages: 534-560
Published online: 02 Feb 2016
AbstractforWeight Stigmatization Moderates the Effects of Sugar-Sweetened Beverage-Related PSAs Among U.S. Parents | Full Text | References | PDF (249.4 KB)
  • 559 Views
  • 11 CrossRef citations
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Article
When Self Is the Source: Effects of Media Customization on Message Processing
Hyunjin Kang & S. Shyam Sundar
Pages: 561-588
Published online: 05 Feb 2016
AbstractforWhen Self Is the Source: Effects of Media Customization on Message Processing | Full Text | References | PDF (604 KB)
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Article
All Loads Are Not Equal: Distinct Influences of Perceptual Load and Cognitive Load on Peripheral Ad Processing
Zongyuan Wang & Brittany R. L. Duff
Pages: 589-613
Published online: 02 Feb 2016
AbstractforAll Loads Are Not Equal: Distinct Influences of Perceptual Load and Cognitive Load on Peripheral Ad Processing | Full Text | References | PDF (352.7 KB)
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Article
Selective Exposure to Health Information: The Role of Headline Features in the Choice of Health Newsletter Articles
Hyun Suk Kim, Heather Forquer, Joseph Rusko, Robert C. Hornik & Joseph N. Cappella
Pages: 614-637
Published online: 12 Jan 2016
AbstractforSelective Exposure to Health Information: The Role of Headline Features in the Choice of Health Newsletter Articles | Full Text | References | PDF (394.2 KB)
  • 1125 Views
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Article
Understanding the Relationship Between Mothers’ Attitudes Toward Television and Children’s Television Exposure: A Longitudinal Study of Reciprocal Patterns and the Moderating Role of Maternal Stress
Ine Beyens, Steven Eggermont & Amy I. Nathanson
Pages: 638-665
Published online: 16 Mar 2016
AbstractforUnderstanding the Relationship Between Mothers’ Attitudes Toward Television and Children’s Television Exposure: A Longitudinal Study of Reciprocal Patterns and the Moderating Role of Maternal Stress | Full Text | References | PDF (256.1 KB)
  • 655 Views
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Miscellaneous

End of Volume Editorial Board
Page: ebi
Published online: 11 Nov 2016
CitationforEnd of Volume Editorial Board | Full Text | PDF (37.4 KB)
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