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Media Psychology Volume 23, 2020 - Issue 5
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Research Article

Avatar characteristics induce users’ behavioral conformity with small-to-medium effect sizes: a meta-analysis of the proteus effect

Rabindra Ratana College of Communication Arts and Sciences, Michigan State University, East Lansing, USA;b WKW School of Communication and Information, Nanyang Technological University, Singapore, SingaporeCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7611-8046
ORCID Icon,
David Beyeaa College of Communication Arts and Sciences, Michigan State University, East Lansing, USA;b WKW School of Communication and Information, Nanyang Technological University, Singapore, Singapore
,
Benjamin J. Lia College of Communication Arts and Sciences, Michigan State University, East Lansing, USA;b WKW School of Communication and Information, Nanyang Technological University, Singapore, Singapore
&
Luis Gracianoa College of Communication Arts and Sciences, Michigan State University, East Lansing, USA;b WKW School of Communication and Information, Nanyang Technological University, Singapore, Singapore
Pages 651-675 | Received 19 Jun 2018, Accepted 21 May 2019, Published online: 20 Jun 2019

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Kim Szolin, Daria J. Kuss, Filip M. Nuyens & Mark D. Griffiths. (2023) Exploring the user-avatar relationship in videogames: A systematic review of the Proteus effect. Human–Computer Interaction 38:5-6, pages 374-399.
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Joseph B. Walther & Zijian Lew. (2022) Self-transformation online through alternative presentations of self: a review, critique, and call for research. Annals of the International Communication Association 46:3, pages 135-158.
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Vasileios Stavropoulos, John Rennie, Maria Morcos, Rapson Gomez & Mark D. Griffiths. (2021) Understanding the relationship between the Proteus effect, immersion, and gender among World of Warcraft players: An empirical survey study. Behaviour & Information Technology 40:8, pages 821-836.
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