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Media Psychology Volume 23, 2020 - Issue 5
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Research Article

Avatar characteristics induce users’ behavioral conformity with small-to-medium effect sizes: a meta-analysis of the proteus effect

Rabindra Ratana College of Communication Arts and Sciences, Michigan State University, East Lansing, USA;b WKW School of Communication and Information, Nanyang Technological University, Singapore, SingaporeCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7611-8046
ORCID Icon,
David Beyeaa College of Communication Arts and Sciences, Michigan State University, East Lansing, USA;b WKW School of Communication and Information, Nanyang Technological University, Singapore, Singapore
,
Benjamin J. Lia College of Communication Arts and Sciences, Michigan State University, East Lansing, USA;b WKW School of Communication and Information, Nanyang Technological University, Singapore, Singapore
&
Luis Gracianoa College of Communication Arts and Sciences, Michigan State University, East Lansing, USA;b WKW School of Communication and Information, Nanyang Technological University, Singapore, Singapore
Pages 651-675 | Received 19 Jun 2018, Accepted 21 May 2019, Published online: 20 Jun 2019

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