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Public Services Quarterly Volume 11, 2015 - Issue 1
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MARKETING: Katy Kelly, Column Editor

Tying It All Together: Utilizing Market Research to Inform a Marketing Plan and Further Library Branding

Laura TomcikWheaton College, Wheaton, Illinois, USACorrespondence[email protected]
Pages 59-65 | Published online: 24 Mar 2015

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Read on this site (1)

Kanu A. Nagra. (2017) Developing a Strategic Marketing Plan for Academic Library E-resources to Optimize Return on Investment. Community & Junior College Libraries 23:3-4, pages 115-128.
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Articles from other publishers (3)

Farzane Sahli, Sirous Alidousti & Nader Naghshineh. (2022) Branding in libraries: Identifying key requirements and dimensions to provide a conceptual model. Journal of Librarianship and Information Science 55:1, pages 151-166.
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Farzane Sahli, Sirous Alidousti & Nader Naghshineh. (2023) Designing a branding model for academic libraries affiliated with the Ministry of Science, Research and Technology in Iran. Library Hi Tech.
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Amy Trendler. (2016) Branding the Branch: A Case Study in Marketing the Architecture Library at Ball State University. Art Documentation: Journal of the Art Libraries Society of North America 35:1, pages 130-143.
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