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Public Services Quarterly Volume 11, 2015 - Issue 1
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MARKETING: Katy Kelly, Column Editor

Tying It All Together: Utilizing Market Research to Inform a Marketing Plan and Further Library Branding

Laura TomcikWheaton College, Wheaton, Illinois, USACorrespondence[email protected]
Pages 59-65 | Published online: 24 Mar 2015

REFERENCES

  • Dempsey, K. (2009). The accidental library marketer. Medford, NJ: Information Today.
  • Potter, N. (2012). The library marketing toolkit. London, England: Facet Publishing.
  • Walters, S. & Jackson, K. (2013). Breakthrough branding: Positioning your library to survive and thrive. Chicago, IL: ALA Neal-Schuman.

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