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Journal of Interactive Advertising Volume 5, 2005 - Issue 2
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Original Articles

The Researchers and the Concept

Moving Beyond a Blind Examination of Interactivity

Sally J. McMillanUniversity of Tennessee
Pages 1-4 | Published online: 01 Jul 2013

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Mudita Sinha & Mallika Srivastava. (2022) Augmented Reality-Enabled Instagram Game Filters: Key to Engaging Customers. Journal of Promotion Management 28:4, pages 467-486.
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Wu Li, Yuanyi Mao & Liuning Zhou. (2021) The Impact of Interactivity on User Satisfaction in Digital Social Reading: Social Presence as a Mediator. International Journal of Human–Computer Interaction 37:17, pages 1636-1647.
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Steen Steensen, Raul Ferrer-Conill & Chris Peters. (2020) (Against a) Theory of Audience Engagement with News. Journalism Studies 21:12, pages 1662-1680.
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Anders Olof Larsson. (2018) The News User on Social Media. Journalism Studies 19:15, pages 2225-2242.
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Lars-Erik Janlert & Erik Stolterman. (2017) The Meaning of Interactivity—Some Proposals for Definitions and Measures. Human–Computer Interaction 32:3, pages 103-138.
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Hyeongjin Jeon, Jichul Jang & Elizabeth B. Barrett. (2017) Linking Website Interactivity to Consumer Behavioral Intention in an Online Travel Community: The Mediating Role of Utilitarian Value and Online Trust. Journal of Quality Assurance in Hospitality & Tourism 18:2, pages 125-148.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Steen Steensen. (2011) ONLINE JOURNALISM AND THE PROMISES OF NEW TECHNOLOGY. Journalism Studies 12:3, pages 311-327.
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Sebastian Schleidgen, Orsolya Friedrich, Selin Gerlek, Galia Assadi & Johanna Seifert. (2023) The concept of “interaction” in debates on human–machine interaction. Humanities and Social Sciences Communications 10:1.
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Corina Pelau, Christine Volkmann, Maria Barbul & Irina Bojescu. (2023) The Role of Attachment in Improving Consumer-AI Interactions. Proceedings of the International Conference on Business Excellence 17:1, pages 1075-1084.
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Souha Al-Geitany, Hasan Yousef Aljuhmani, Okechukwu Lawrence Emeagwali & Elsie Nasr. (2023) Consumer Behavior in the Post-COVID-19 Era: The Impact of Perceived Interactivity on Behavioral Intention in the Context of Virtual Conferences. Sustainability 15:11, pages 8600.
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Jungmin Yoo. (2023) The effects of augmented reality on consumer responses in mobile shopping: The moderating role of task complexity. Heliyon 9:3, pages e13775.
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Zalfa Laili Hamzah & Muhammad Waqas. 2023. The Palgrave Handbook of Interactive Marketing. The Palgrave Handbook of Interactive Marketing 837 866 .
Yi Fang Wu & Eun Young Kim. (2022) Users’ Perceptions of Technological Features in Augmented Reality (AR) and Virtual Reality (VR) in Fashion Retailing: A Qualitative Content Analysis. Mobile Information Systems 2022, pages 1-13.
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Juran Kim, Seungmook Kang & Joonheui Bae. (2022) Human likeness and attachment effect on the perceived interactivity of AI speakers. Journal of Business Research 144, pages 797-804.
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Qianling Jiang, Jie Sun, Chun Yang & Chao Gu. (2021) The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function. Systems 10:1, pages 3.
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Yunjeong Kim. (2021) Revitalization of Offline Fashion Stores: Exploring Strategies to Improve the Smart Retailing Experience by Applying Mobile Technology. Sustainability 13:6, pages 3434.
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Minjung Park & Jungmin Yoo. (2020) Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective. Journal of Retailing and Consumer Services 52, pages 101912.
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Chih-Cheng Lu, Ing-Long Wu & Wei-Hung Hsiao. (2019) Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives. International Journal of Information Management 47, pages 101-111.
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James P. Gleason & Paul Clemens Murschetz. (2019) Online Interactivity and Achieving Business Value Through Digital Media Entrepreneurship. Journal of Media Management and Entrepreneurship 1:2, pages 14-30.
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Paul Clemens MurschetzPaul Clemens Murschetz. 2019. Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie. Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie 37 286 .
Thomas B Ksiazek, Limor Peer & Kevin Lessard. (2014) User engagement with online news: Conceptualizing interactivity and exploring the relationship between online news videos and user comments. New Media & Society 18:3, pages 502-520.
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Juihsiang Lee. 2016. HCI International 2016 – Posters' Extended Abstracts. HCI International 2016 – Posters' Extended Abstracts 37 43 .
Juihsiang Lee. 2015. HCI International 2015 - Posters’ Extended Abstracts. HCI International 2015 - Posters’ Extended Abstracts 674 679 .
Juihsiang Lee & Manlai You. 2014. HCI in Business. HCI in Business 194 205 .
Boncheol Goo. 2013. Distributed, Ambient, and Pervasive Interactions. Distributed, Ambient, and Pervasive Interactions 424 429 .
Paul Murschetz. 2013. Handbook of Social Media Management. Handbook of Social Media Management 775 794 .
Juran Kim, Nathalie Spielmann & Sally J. McMillan. (2012) Experience effects on interactivity: Functions, processes, and perceptions. Journal of Business Research 65:11, pages 1543-1550.
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Eugenia Siapera & Andreas Veglis. 2012. The Handbook of Global Online Journalism. The Handbook of Global Online Journalism 1 17 .
박승배 & 정남호. (2010) A Factors Affecting Self Presentation desire and Participation Intention in Online Game. The e-Business Studies 11:5, pages 291-308.
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Yung Kyun Choi, Jang‐Sun Hwang & Sally J. McMillan. (2008) Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers. Psychology & Marketing 25:8, pages 756-768.
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Sally J. McMillan, Mariea G. Hoy, Juran Kim & Carolyn McMahan. (2008) A Multifaceted Tool for a Complex Phenomenon: Coding Web-Based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication 13:4, pages 794-826.
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Jungmin Yoo. (2022) The Effects of Augmented Reality on Consumer Responses in Mobile Shopping: The Moderating Role of Task Complexity. SSRN Electronic Journal.
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