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Original Articles

The Effects of Interactivity on Cross-Channel Communication Effectiveness

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Pages 19-28 | Published online: 01 Jul 2013

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Carmen Camarero, Maria-José Garrido & Rebeca San Jose. (2018) What Works in Facebook Content Versus Relational Communication: A Study of their Effectiveness in the Context of Museums. International Journal of Human–Computer Interaction 34:12, pages 1119-1134.
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Hyeongjin Jeon, Jichul Jang & Elizabeth B. Barrett. (2017) Linking Website Interactivity to Consumer Behavioral Intention in an Online Travel Community: The Mediating Role of Utilitarian Value and Online Trust. Journal of Quality Assurance in Hospitality & Tourism 18:2, pages 125-148.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Rui Gu, Lih-Bin Oh & Kanliang Wang. (2013) Differential Impact of Web and Mobile Interactivity on E-Retailers' Performance. Journal of Organizational Computing and Electronic Commerce 23:4, pages 325-349.
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Emily Mabry & Lance Porter. (2010) Movies and Myspace. Journal of Interactive Advertising 10:2, pages 1-15.
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Indeok Song & ErikP. Bucy. (2008) Interactivity and Political Attitude Formation. Journal of Information Technology & Politics 4:2, pages 29-61.
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Qimei Chen & Shelly Rodgers. (2006) Development of an Instrument to Measure Web Site Personality. Journal of Interactive Advertising 7:1, pages 4-46.
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Sreejesh S, Justin Paul, Carolyn Strong & Jose Pius. (2020) Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism. International Journal of Information Management 54, pages 102155.
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Abena Animwaa Yeboah-Banin & Kwaku Krobea Asante. (2020) Cross-channel message consistency in herbal medicine advertising. International Journal of Pharmaceutical and Healthcare Marketing 14:1, pages 113-136.
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Sheena Lovia Boateng. 2020. Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business. Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business 50 76 .
Chung‐Wha ‘Chloe’ Ki & Youn‐Kyung Kim. (2019) The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing 36:10, pages 905-922.
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Ilyoo Barry Hong. (2018) Building Initial Trust in an Intermediary in B2C Online Marketplaces. Journal of Global Information Management 26:2, pages 27-47.
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Kristin Stewart & Isabella Cunningham. (2017) Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising. Journal of Advertising Research 57:3, pages 250-259.
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S. Sreejesh & M.R. Anusree. (2017) Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers’ brand attention and memory in advergames. Computers in Human Behavior 70, pages 575-588.
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Chun-Chia Wang. (2017) Factors influencing the adoption of online group-buying in virtual community. Multimedia Tools and Applications 76:9, pages 11751-11768.
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Qian Xu & S. Shyam Sundar. (2016) Interactivity and memory: Information processing of interactive versus non-interactive content. Computers in Human Behavior 63, pages 620-629.
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Maryam Ghasemaghaei & Khaled Hassanein. (2016) A macro model of online information quality perceptions: A review and synthesis of the literature. Computers in Human Behavior 55, pages 972-991.
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M.L.C. Herijgers & Henk L.W. Pander Maat. (2015) How to evaluate multichannel communication packages: a case study on mortgage information. International Journal of Bank Marketing 33:6, pages 857-878.
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Abhishek KumarR. Venkatesh Kumar. (2016) A Curious Case of Business-media Brand Personality Scale. Management and Labour Studies 40:1-2, pages 95-108.
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Genevieve Johnson, William D. Taylor, Alisha M. Ness, Michael K. Ault, Norah E. Dunbar, Matthew L. Jensen & Shane Connelly. 2014. Persuasive Technology. Persuasive Technology 143 154 .
Juran Kim, Nathalie Spielmann & Sally J. McMillan. (2012) Experience effects on interactivity: Functions, processes, and perceptions. Journal of Business Research 65:11, pages 1543-1550.
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James R. Coyle, Ted Smith & Glenn Platt. (2012) “I'm here to help”. Journal of Research in Interactive Marketing 6:1, pages 27-41.
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Colleen P. Kirk, Larry Chiagouris & Pradeep Gopalakrishna. (2012) Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products. Journal of Retailing and Consumer Services 19:1, pages 168-178.
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Martin Yongho Hyun & Robert Martin O'Keefe. (2012) Virtual destination image: Testing a telepresence model. Journal of Business Research 65:1, pages 29-35.
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Christoph Burmann, Frank Hemmann, Daniela Eilers & Barbara Kleine-Kalmer. 2012. Social Branding. Social Branding 129 145 .
Guohua Wu, Xiaorui Hu & Yuhong Wu. (2010) Effects of Perceived Interactivity, Perceived Web Assurance and Disposition to Trust on Initial Online Trust. Journal of Computer-Mediated Communication 16:1, pages 1-26.
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Joachim Zentes & Hanna Schramm-Klein. 2009. Medien im Marketing. Medien im Marketing 451 472 .
Faiz Anuar, Zheng Xiang & Ulrike Gretzel. 2009. Information and Communication Technologies in Tourism 2009. Information and Communication Technologies in Tourism 2009 333 342 .
.Joachim Zentes & Hanna Schramm-Klein. 2008. Interaktives Marketing. Interaktives Marketing 367 381 .
Marcus Schögel, Dennis Herhausen & Verena Walter. 2008. Interaktives Marketing. Interaktives Marketing 337 352 .
Qimei Chen, Hong-Mei Chen & Rick Kazman. (2007) Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal. Electronic Commerce Research 7:3-4, pages 315-339.
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