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Journal of Interactive Advertising Volume 5, 2005 - Issue 2
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Original Articles

Lessons Learned from Experiments with Interactivity on the Web

Mark TremayneUniversity of Texas at Austin
Page 0 | Published online: 01 Jul 2013

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Rahim Hussain & Rahat Iqbal. (2023) Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency. Journal of Marketing Communications 0:0, pages 1-28.
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Yu-Min Wang, Chung-Lun Wei, Wen-Jing Chen & Yi-Shun Wang. (2023) Revisiting the E-Learning Systems Success Model in the Post-COVID-19 Age: The Role of Monitoring Quality. International Journal of Human–Computer Interaction 0:0, pages 1-16.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Doyle Yoon & Seounmi Youn. (2016) Brand Experience on the Website: Its Mediating Role Between Perceived Interactivity and Relationship Quality. Journal of Interactive Advertising 16:1, pages 1-15.
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Steven Bellman & Duane Varan. (2012) Modeling Self-Selection Bias in Interactive-Communications Research. Communication Methods and Measures 6:3, pages 163-189.
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Steven Bellman, Anika Schweda & Duane Varan. (2009) A Comparison of Three Interactive Television AD Formats. Journal of Interactive Advertising 10:1, pages 14-34.
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Indeok Song & ErikP. Bucy. (2008) Interactivity and Political Attitude Formation. Journal of Information Technology & Politics 4:2, pages 29-61.
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Articles from other publishers (25)

Xin Chen & Zhen-feng Cheng. (2023) The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspective. Frontiers in Psychology 14.
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Xiaogang Zhu, Qianqian Cao & Chunnian Liu. (2022) Mechanism of Platform Interaction on Social Media Users’ Intention to Disclose Privacy: A Case Study of Tiktok APP. Information 13:10, pages 461.
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Emília Margit Pajor, Sander Matthijs Eggers, Hein de Vries & Anke Oenema. (2020) Effects of Interactivity on Recall of Health Information: Experimental Study. Journal of Medical Internet Research 22:10, pages e14783.
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Fabiënne Rauwers, Hilde A. M. Voorveld & Peter C. Neijens. (2020) Explaining Perceived Interactivity Effects on Attitudinal Responses. Journal of Media Psychology 32:3, pages 130-142.
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Don Donghee Shin, Park Beede, Mohammed Ibahrine & Bouziane Zaid. (2020) Interactivity Effects on Single-Handed Interaction. International Journal of Mobile Human Computer Interaction 12:1, pages 42-57.
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De Xia, Lin Yu, Mengjiao Zhang & Xiaolin Zhang. (2019) Influence of Online Interaction on Consumers’ willingness to the Consumption of Green Products. IOP Conference Series: Earth and Environmental Science 233, pages 052032.
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Shaohai Jiang. (2019) Functional interactivity in social media: an examination of Chinese health care organizations’ microblog profiles. Health Promotion International 34:1, pages 38-46.
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Qian Xu & S. Shyam Sundar. (2016) Interactivity and memory: Information processing of interactive versus non-interactive content. Computers in Human Behavior 63, pages 620-629.
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Ling-Ling Wu, Yi-Ting Wang, Chin-Hsiu Wei & Ming-Yih Yeh. (2015) Controlling information flow in online information seeking: The moderating effects of utilitarian and hedonic consumers. Electronic Commerce Research and Applications 14:6, pages 603-615.
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Huei-Chuan Wei, Hsinyi Peng & Chien Chou. (2015) Can more interactivity improve learning achievement in an online course? Effects of college students' perception and actual use of a course-management system on their learning achievement. Computers & Education 83, pages 10-21.
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Wang Hui & Vipin Nadda. 2015. Computer-Mediated Marketing Strategies. Computer-Mediated Marketing Strategies 157 184 .
Vera Blazevic, Caroline Wiertz, June Cotte, Ko de Ruyter & Debbie Isobel Keeling. (2014) GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity. Journal of Interactive Marketing 28:2, pages 87-100.
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Hilde A M Voorveld, Guda van Noort & Meryl Duijn. (2013) Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management 20:7, pages 608-622.
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Juran Kim & Ki Hoon Lee. (2013) Towards a theoretical framework of motivations and interactivity for using IPTV. Journal of Business Research 66:2, pages 260-264.
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Juran Kim, Nathalie Spielmann & Sally J. McMillan. (2012) Experience effects on interactivity: Functions, processes, and perceptions. Journal of Business Research 65:11, pages 1543-1550.
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Michael J. Clayton & Matt Hettche. (2011) From the Field and Into the Classroom. Journal of Marketing Education 34:1, pages 30-43.
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Colleen P. Kirk, Larry Chiagouris & Pradeep Gopalakrishna. (2012) Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products. Journal of Retailing and Consumer Services 19:1, pages 168-178.
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Anders Olof Larsson. (2011) Interactive to me – interactive to you? A study of use and appreciation of interactivity on Swedish newspaper websites. New Media & Society 13:7, pages 1180-1197.
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Hei Chia Wang & Yi Fang Chiu. (2011) Assessing e-learning 2.0 system success. Computers & Education 57:2, pages 1790-1800.
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Vishal Sachdev. (2011) Motivations for Social Computing. IT Professional 13:4, pages 18-23.
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Hilde A.M. Voorveld, Peter C. Neijens & Edith G. Smit. 2010. Advances in Advertising Research (Vol. 1). Advances in Advertising Research (Vol. 1) 217 233 .
Bobby J. Calder, Edward C. Malthouse & Ute Schaedel. (2009) An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. Journal of Interactive Marketing 23:4, pages 321-331.
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V. Sachdev, S. Nerur & J. T.C. Teng. 2009. Handbook of Research on Social Software and Developing Community Ontologies. Handbook of Research on Social Software and Developing Community Ontologies 434 447 .
Mark Tremayne. (2008) Manipulating interactivity with thematically hyperlinked news texts: a media learning experiment. New Media & Society 10:5, pages 703-727.
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Chen-Chao Tao & Erik P. Bucy. (2007) Conceptualizing Media Stimuli in Experimental Research: Psychological Versus Attribute-Based Definitions. Human Communication Research 33:4, pages 397-426.
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