Advanced search
Publication Cover
Journal of Interactive Advertising Volume 5, 2005 - Issue 2
Submit an article Journal homepage
361
Views
10
CrossRef citations to date
0
Altmetric
Original Articles

Losers and Lovers

Mobile Phone Services Advertising and the New Media Consumer/Producer

Christina SpurgeonQueensland University of Technology
Pages 47-55 | Published online: 01 Jul 2013

Citations (10)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (5)

Jonathan Ross Gilbert & Marla Royne Stafford. (2022) A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising. Journal of Advertising 51:3, pages 276-293.
Read now
Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
Read now
Kineta Hung, CalebH. Tse & ShirleyY. Y. Cheng. (2012) Advertising Research in the Post-WTO Decade in China. Journal of Advertising 41:3, pages 121-146.
Read now
KennethC. C. Yang. (2007) Exploring Factors Affecting Consumer Intention to Use Mobile Advertising in Taiwan. Journal of International Consumer Marketing 20:1, pages 33-49.
Read now
Christina Spurgeon & Gerard Goggin. (2007) Mobiles into Media: Premium Rate SMS and the Adaptation of Television to Interactive Communication Cultures. Continuum 21:2, pages 317-329.
Read now

Articles from other publishers (5)

Md Rifayat Islam Rushan, S. S. M. Sadrul Huda & S. S. M. Sadrul Huda. (2021) Demystifying the Effect of Flow Experience for Mobile App-Based E-Services. International Journal of E-Services and Mobile Applications 14:1, pages 1-26.
Crossref
Anik St-Onge, émilie Anouk Mignot & Roy Toffoli. 2017. The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World 694 696 .
Kerry Fiona Chipp & Devarpan Chakravorty. (2016) Producer push to consumer pull: Who curates new media content? Developing strategies for new media environments. Journal of Product & Brand Management 25:4, pages 373-386.
Crossref
Choy-Har Wong, Garry Wei-Han Tan, Boon-In Tan & Keng-Boon Ooi. (2015) Mobile advertising: The changing landscape of the advertising industry. Telematics and Informatics 32:4, pages 720-734.
Crossref
José Martí-Parreño, Lisa L. Scribner & Carla Ruiz-Mafé. 2015. Engaging Consumers through Branded Entertainment and Convergent Media. Engaging Consumers through Branded Entertainment and Convergent Media 221 241 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.