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Journal of Interactive Advertising Volume 7, 2007 - Issue 2
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Original Articles

Determinants of Effective SMS Advertising: An Experimental Study

Dimitris DrossosAthens University of Economics and Business
,
Geroge M. Giaglis
,
George Lekakos
,
Flora Kokkinaki
&
Maria G. Stavraki
Pages 16-27 | Published online: 01 Jul 2013

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