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Journal of Interactive Advertising
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Volume 7, Issue 2

Journal of Interactive Advertising

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Journal of Interactive Advertising, Volume 7, Issue 2 (2007)

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Journal of Interactive Advertising, Volume 7, Issue 2 (2007)

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Vol 24, 2024 Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol 20, 2020 Vol 19, 2019 Vol 18, 2018 Vol 17, 2017 Vol 16, 2016 Vol 15, 2015 Vol 14, 2014 Vol 13, 2013 Vol 12, 2011-2012 Vol 11, 2010-2011 Vol 10, 2009-2010 Vol 9, 2008-2009 Vol 8, 2007-2008 Volume 7, 2006-2007 Vol 6, 2005-2006 Vol 5, 2004-2005 Vol 4, 2003-2004 Vol 3, 2002-2003 Vol 2, 2001-2002 Vol 1, 2000-2001

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Original Articles

Article

From the Guest Editor

Special Issue on Mobile Advertising Issues and Challenges

Shintaro Okazaki

Pages: 1-2

Published online: 01 Jul 2013

CitationforFrom the Guest Editor | Full Text | References | PDF (99.8 KB)

107 Views
2 CrossRef citations
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Article

Attitude toward Location-based Advertising

Gordon C. Bruner II & Anand Kumar

Pages: 3-15

Published online: 01 Jul 2013

AbstractforAttitude toward Location-based Advertising | Full Text | References | PDF (473.2 KB)

2166 Views
106 CrossRef citations
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Article

Determinants of Effective SMS Advertising: An Experimental Study

Dimitris Drossos, Geroge M. Giaglis, George Lekakos, Flora Kokkinaki & Maria G. Stavraki

Pages: 16-27

Published online: 01 Jul 2013

AbstractforDeterminants of Effective SMS Advertising: An Experimental Study | Full Text | References | PDF (816.5 KB)

1426 Views
84 CrossRef citations
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Article

Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

Ramaprasad Unni & Robert Harmon

Pages: 28-40

Published online: 01 Jul 2013

AbstractforPerceived Effectiveness of Push vs. Pull Mobile Location Based Advertising | Full Text | References | PDF (526.1 KB)

3035 Views
151 CrossRef citations
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Article

An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising

Marko Merisavo, Sami Kajalo, Heikki Karjaluoto, Ville Virtanen, Sami Salmenkivi, Mika Raulas & Matti Leppäniemi

Pages: 41-50

Published online: 01 Jul 2013

AbstractforAn Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising | Full Text | References | PDF (628.1 KB)

2755 Views
145 CrossRef citations
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Article

Perceptions and Recall of Advertising Content Presented on Mobile Handled Devices

Suzanne Altobello Nasco & Gordon C. Bruner II

Pages: 51-62

Published online: 01 Jul 2013

AbstractforPerceptions and Recall of Advertising Content Presented on Mobile Handled Devices | Full Text | References | PDF (578.8 KB)

366 Views
18 CrossRef citations
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Journal of Interactive Advertising (Vol.7, Iss.2, 2007)

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