Citations (145)
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Mohammed Salem, Samir Baidoun, Rushdy Wady, Nael Alhajsaleh & Mohammed Hamouda. (2022) Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture. Journal of Marketing Communications 0:0, pages 1-22.
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Cuauhtemoc Luna-Nevarez & Enda McGovern. (2021) The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce. Journal of Internet Commerce 20:2, pages 167-194.
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Steve Dix, Ian Phau, Kyle Jamieson & Anwar Sadat Shimul. (2017) Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising. Journal of Promotion Management 23:1, pages 62-79.
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Jennifer Gerard Ball, Danae Manika & Patricia Stout. (2016) Causes and consequences of trust in direct-to-consumer prescription drug advertising. International Journal of Advertising 35:2, pages 216-247.
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Linwan Wu. (2016) Understanding the Impact of Media Engagement on the Perceived Value and Acceptance of Advertising Within Mobile Social Networks. Journal of Interactive Advertising 16:1, pages 59-73.
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Nina Limpf & Hilde A.M. Voorveld. (2015) Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance. Journal of Interactive Advertising 15:2, pages 111-123.
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Cuauhtemoc Luna-Nevarez & Ivonne M. Torres. (2015) Consumer Attitudes Toward Social Network Advertising. Journal of Current Issues & Research in Advertising 36:1, pages 1-19.
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Gonzalo Luna Cortés & Marcelo Royo Vela. (2013) The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study. Journal of Interactive Advertising 13:2, pages 109-117.
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JamesE. Richard & PaulG. Meuli. (2013) Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising. Journal of Marketing Management 29:5-6, pages 698-719.
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Morris Kalliny. (2012) What Advertisers Need to Know About Promotion in the Arab World: Technology and Media Perspectives. Journal of Promotion Management 18:4, pages 436-457.
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Hongwei Yang, Liuning Zhou & Hui Liu. (2012) Predicting Young American and Chinese Consumers’ Mobile Viral Attitudes, Intents, and Behavior. Journal of International Consumer Marketing 24:1-2, pages 24-42.
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Hongwei Yang, Hui Liu & Liuning Zhou. (2010) Predicting Chinese young consumers’ acceptance of mobile advertising: a structural equation modeling approach. Chinese Journal of Communication 3:4, pages 435-452.
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Yann Truong & Geoff Simmons. (2010) Perceived intrusiveness in digital advertising: strategic marketing implications. Journal of Strategic Marketing 18:3, pages 239-256.
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Edwina Luck & Shane Mathews. (2010) What Advertisers Need to Know about the iYGeneration: An Australian Perspective. Journal of Promotion Management 16:1-2, pages 134-147.
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