Citations (130)
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Elías Vega, Carmen Camarero & Ana Gutiérrez-Arranz. (2023) Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays. International Journal of Human–Computer Interaction 39:17, pages 3346-3360.
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Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim. (2023) The mind of the beholder: congruence effects in luxury product placements. International Journal of Advertising 42:3, pages 562-588.
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Alina Wicht, Tendai Mbumbwa & Pragasen Pillay. (2023) The Influence of Targeted Facebook Advertising Through Mobile Devices on South African Consumers’ Advertisement Perceptions. Communicatio 49:1, pages 112-137.
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Zeph M. C. van Berlo, Eva A. van Reijmersdal & Martin Eisend. (2021) The Gamification of Branded Content: A Meta-Analysis of Advergame Effects. Journal of Advertising 50:2, pages 179-196.
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Yan Huang & Thomas Franklin Waddell. (2020) The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising. Journal of Current Issues & Research in Advertising 41:3, pages 284-300.
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Vincent J. Cicchirillo. (2019) Digital Game Advertising (IGA and Advergames): Not All Fun and Games. Journal of Interactive Advertising 19:3, pages 202-203.
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Julie Guidry Moulard, Michael Kroff, Kathrynn Pounders & Cassandra Ditt. (2019) The Role of Suspense in Gaming: Inducing Consumers’ Game Enjoyment . Journal of Interactive Advertising 19:3, pages 219-235.
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Matthew S. Eastin, Jose Jorge Netto, Fangxin Xu, Jung Ah Lee & Amanda Mabry-Flynn. (2019) Customizing the Win: Demonstrating a Positive Way to Consumer Brand Attitude. Journal of Interactive Advertising 19:3, pages 236-245.
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Dong Hoo Kim, Seoyeon Kim & Doori Song. (2019) Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications. Journal of Marketing Communications 25:6, pages 645-660.
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Matthias Limbach, Steffen Schmidt, Klaus-Peter Wiedmann, Sascha Langner & Michael Schiessl. (2019) Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge. Journal of Global Sport Management 4:3, pages 211-235.
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Fu Guo, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li & Vincent G. Duffy. (2019) Product Placement in Mass Media: A Review and Bibliometric Analysis. Journal of Advertising 48:2, pages 215-231.
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Sarah Jane Kelly, Michael Ireland, John Mangan & Harley Williamson. (2018) Can alcohol sponsorship be diluted by health messaging?. Sport in Society 21:3, pages 434-451.
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Tine Vyvey, Elena Nunez Castellar & Jan Van Looy. (2018) Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games. Journal of Interactive Advertising 18:1, pages 72-82.
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Ini Vanwesenbeeck, Michel Walrave & Koen Ponnet. (2017) Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. International Journal of Advertising 36:4, pages 520-541.
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Tianyi Gong & Vincent Wing Sun Tung. (2017) The impact of tourism mini-movies on destination image: The influence of travel motivation and advertising disclosure. Journal of Travel & Tourism Marketing 34:3, pages 416-428.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Verena M. Wottrich, Peeter W.J. Verlegh & Edith G. Smit. (2017) The role of customization, brand trust, and privacy concerns in advergaming. International Journal of Advertising 36:1, pages 60-81.
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Didier Courbet, Françoise Bernard, Robert-Vincent Joule, Severine Halimi-Falkowicz & Nicolas Guéguen. (2016) Small clicks, great effects: the immediate and delayed influence of websites containing serious games on behavior and attitude. International Journal of Advertising 35:6, pages 949-969.
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Frank E. Dardis, Mike Schmierbach, Brett Sherrick, Frank Waddell, Jose Aviles, Sushma Kumble & Erica Bailey. (2016) Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games. Journal of Interactive Advertising 16:2, pages 87-100.
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Tracy L. Tuten & Christy Ashley. (2016) Do social advergames affect brand attitudes and advocacy?. Journal of Marketing Communications 22:3, pages 236-255.
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Nathaniel J. Evans & Dooyeon Park. (2015) Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising. Journal of Current Issues & Research in Advertising 36:2, pages 157-176.
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Eunice Kim & Matthew S. Eastin. (2015) External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand. Journal of Promotion Management 21:3, pages 391-411.
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Jennifer Christie Siemens, Scott Smith & Dan Fisher. (2015) Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising. Journal of Interactive Advertising 15:1, pages 43-53.
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Jean Brechman, Steven Bellman, Anika Schweda & Duane Varan. (2015) Interactive Branded Overlays. Journal of Broadcasting & Electronic Media 59:1, pages 184-207.
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Eva Adriana van Reijmersdal, Nienke Lammers, Esther Rozendaal & Moniek Buijzen. (2015) Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge. International Journal of Advertising 34:1, pages 70-84.
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Soontae An, Hyun
Seung Jin & Eun
Hae Park. (2014) Children's Advertising Literacy for Advergames: Perception of the Game as Advertising. Journal of Advertising 43:1, pages 63-72.
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BrianR. Kinard & KatherineB. Hartman. (2013) Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames. Journal of Advertising 42:2-3, pages 196-203.
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Ralf Terlutter & MichaelL. Capella. (2013) The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games. Journal of Advertising 42:2-3, pages 95-112.
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NathanielJ. Evans, Les Carlson & Mariea Grubbs Hoy. (2013) Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?. Journal of Advertising 42:2-3, pages 228-240.
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Celina Steffen, Gunnar Mau & Hanna Schramm-Klein. (2013) Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?. Journal of Advertising 42:2-3, pages 183-195.
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Ali Besharat, Anand Kumar, JohnR. Lax & EricJ. Rydzik. (2013) Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning. Journal of Advertising 42:2-3, pages 170-182.
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MartinK.J. Waiguny, MichelleR. Nelson & Bernhard Marko. (2013) How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over. Journal of Advertising 42:2-3, pages 155-169.
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Sara Peters & Glenn Leshner. (2013) Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames. Journal of Advertising 42:2-3, pages 113-130.
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Eunice Kim, Jhih-Syuan Lin & Yongjun Sung. (2013) To App or Not to App: Engaging Consumers via Branded Mobile Apps. Journal of Interactive Advertising 13:1, pages 53-65.
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JenniferL. Harris, SarahE. Speers, MarleneB. Schwartz & KellyD. Brownell. (2012) US Food Company Branded Advergames on the Internet: Children's exposure and effects on snack consumption. Journal of Children and Media 6:1, pages 51-68.
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Martin
K.J. Waiguny, Michelle
R. Nelson & Ralf Terlutter. (2012) Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children. Journal of Marketing Communications 18:1, pages 69-89.
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EuiJun Jeong, CoreyJ. Bohil & FrankA. Biocca. (2011) Brand Logo Placements in Violent Games. Journal of Advertising 40:3, pages 59-72.
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Xiaoli Nan & Xiaoquan Zhao. (2010) The Influence of Liking for Antismoking PSAs on Adolescents' Smoking-Related Behavioral Intentions. Health Communication 25:5, pages 459-469.
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Randi L. Priluck, Stephen F. Pirog & Joseph Z. Wisenblit. (2023) Childrens and young adults’ generalized attitudes toward foods in unbranded mobile games. Young Consumers 24:2, pages 219-233.
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María González Salinas, María García de Blanes Sebastián & José Ramón Sarmiento Guede. 2023. Big Data Marketing Strategies for Superior Customer Experience. Big Data Marketing Strategies for Superior Customer Experience
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Moritz Ingendahl, Tobias Vogel, Alexander Maedche & Michaela Wänke. (2022) Brand placements in video games: How local in‐game experiences influence brand attitudes. Psychology & Marketing 40:2, pages 274-287.
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Magdalena Mut Camacho. (2022) Videojuegos, un territorio narrativo para las marcas. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 9:Monográfico, pages 1-10.
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Chingching Chang. (2022) How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions. Journal of Consumer Behaviour 21:6, pages 1440-1453.
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Sophie Renault. (2022) Animal Crossing et le placement produit. Revue Française de Gestion 48:305, pages 11-34.
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Yunju KimHeejun Lee. (2022) Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames. Journal of Creative Communications 17:2, pages 127-141.
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Sinem EYİCE BASEV. (2022) Game-Based Advertisement: Uludag Lemonade and Lipton Ice Tea ExampleOyun Temelli Reklam: Uludağ Limonata ve Lipton Ice Tea Örneği. Erciyes İletişim Dergisi 9:1, pages 77-95.
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Eunji Cho & Karyn Riddle. (2021) Protecting children: Testing a stop‐and‐take‐a‐break advergame intervention strategy. International Journal of Consumer Studies 45:6, pages 1309-1321.
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Gunjan Malhotra, Sita Mishra & Garima Saxena. (2021) Consumers' psychological reactance and ownership in in-game advertising. Marketing Intelligence & Planning 39:6, pages 842-855.
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Sara Catalán, Eva Martínez & Elaine Wallace. (2019) The role of flow for mobile advergaming effectiveness. Online Information Review 43:7, pages 1228-1244.
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