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Original Articles

Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities

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Pages 1-13 | Published online: 01 Jul 2013

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Jaemin Jung, Sung Wook Shim, Hyun Seung Jin & Hyoungkoo Khang. (2016) Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea. International Journal of Advertising 35:2, pages 248-265.
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Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker. (2015) Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites. Journal of Interactive Advertising 15:2, pages 124-134.
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Cuauhtemoc Luna-Nevarez & Ivonne M. Torres. (2015) Consumer Attitudes Toward Social Network Advertising. Journal of Current Issues & Research in Advertising 36:1, pages 1-19.
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David G. Taylor, David Strutton & Kenneth Thompson. (2012) Self-Enhancement as a Motivation for Sharing Online Advertising. Journal of Interactive Advertising 12:2, pages 13-28.
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Hsu-Hsien Chi. (2011) Interactive Digital Advertising vs. Virtual Brand Community. Journal of Interactive Advertising 12:1, pages 44-61.
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Huan Chen & Eric Haley. (2010) The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White-Collar Professionals. Journal of Interactive Advertising 11:1, pages 11-26.
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