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Journal of Interactive Advertising Volume 10, 2009 - Issue 1
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Original Articles

Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance

Steven M. EdwardsSouthern Methodist University
,
Jin Kyun LeeUniversity of Texas at Austin
&
Carrie La FerleSouthern Methodist University
Pages 35-50 | Published online: 01 Jul 2013

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