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Journal of Interactive Advertising Volume 10, 2009 - Issue 1
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Original Articles

Avatar-Based Advertising in Second Life

The Role of Presence and Attractiveness of Virtual Spokespersons

Seung-A Annie JinBoston College
&
Justin BolebruchBoston College
Pages 51-60 | Published online: 01 Jul 2013

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Jengchung Victor Chen, Quang-An Ha & Minh Tam Vu. (2023) The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior. International Journal of Human–Computer Interaction 39:17, pages 3473-3491.
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Shangshang Zhu, Wei Hu, Wenjie Li & Yenan Dong. (2023) Virtual Agents in Immersive Virtual Reality Environments: Impact of Humanoid Avatars and Output Modalities on Shopping Experience. International Journal of Human–Computer Interaction 0:0, pages 1-23.
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Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim. (2022) The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse. Journal of Advertising 51:5, pages 592-607.
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Regina Jihea Ahn, Su Yeon Cho & Wanhsiu Sunny Tsai. (2022) Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes. Journal of Interactive Advertising 22:3, pages 327-335.
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Daniela Langaro, Pedro Oliveira & Sandra Maria Correia Loureiro. (2022) Exploring a New Form of Interaction in the Match Day: Virtual Reality Technologies among Fans of Soccer. Journal of Promotion Management 28:6, pages 729-748.
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Fernando R. Jiménez, Bashar S. Gammoh & Rand Wergin. (2020) The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach. Journal of Marketing Theory and Practice 28:4, pages 460-471.
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Su-Mae Tan & Tze Wei Liew. (2020) Designing Embodied Virtual Agents as Product Specialists in a Multi-Product Category E-Commerce: The Roles of Source Credibility and Social Presence. International Journal of Human–Computer Interaction 36:12, pages 1136-1149.
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Bashar S. Gammoh, Fernando R. Jiménez & Rand Wergin. (2018) Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery. International Journal of Electronic Commerce 22:3, pages 325-348.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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David W. Stewart & Prem Shamdasani. (2017) Online Focus Groups. Journal of Advertising 46:1, pages 48-60.
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Ana Javornik. (2016) ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications. Journal of Marketing Management 32:9-10, pages 987-1011.
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Thorsten Wuest, Karl Hribernik & Klaus-Dieter Thoben. (2015) Accessing servitisation potential of PLM data by applying the product avatar concept. Production Planning & Control 26:14-15, pages 1198-1218.
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EL-Sayed S. Aziz, Yizhe Chang, Sven K. Esche & Constantin Chassapis. (2015) Virtual Mechanical Assembly Training Based on a 3D Game Engine. Computer-Aided Design and Applications 12:2, pages 119-134.
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Sara Peters & Glenn Leshner. (2013) Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames. Journal of Advertising 42:2-3, pages 113-130.
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Jang Ho Moon, Eunice Kim, Sejung Marina Choi & Yongjun Sung. (2013) Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping. Journal of Interactive Advertising 13:1, pages 14-26.
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Seung-A. Annie Jin. (2011) Leveraging avatars in 3D virtual environments (Second Life) for interactive learning: the moderating role of the behavioral activation system vs. behavioral inhibition system and the mediating role of enjoyment. Interactive Learning Environments 19:5, pages 467-486.
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Mohamed H. Elsharnouby, Chanaka Jayawardhena & Gunjan Saxena. (2023) Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships. Management & Sustainability: An Arab Review.
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