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Journal of Interactive Advertising Volume 10, 2009 - Issue 1
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Original Articles

Shopping on Social Networking Web Sites

Attitudes Toward Real Versus Virtual Items

Jiyoung ChaUniversity of North Texas
Pages 77-93 | Published online: 01 Jul 2013

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Robert Cutshall, Chuleeporn Changchit & Chat Chuchuen. (2022) An Examination of Factors Influencing Social Commerce Adoption. Journal of Computer Information Systems 62:4, pages 822-836.
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Robert Cutshall, Chuleeporn Changchit & Anh Pham. (2022) Factors Influencing Consumers’ Participation in Social Commerce. Journal of Computer Information Systems 62:2, pages 290-301.
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David E. Williams, Jennifer R Sedgewick & Jane Caulfield. (2021) Looking backwards to move forwards: assessing the informativeness of mobile shoppable video. The International Review of Retail, Distribution and Consumer Research 31:2, pages 150-181.
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Ann Tresa Sebastian, Bhagya Lal, J. Anupama, Jee Varghese, Aleena Agnus Tom, Eslavath Rajkumar, Allen Joshua George, Sundaramoorthy Jeyavel, Vijyendra Pandey, Maria Wajid & Romate John. (2021) Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers. Cogent Business & Management 8:1.
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Xi Hu, Xiayu Chen & Robert M. Davison. (2019) Social Support, Source Credibility, Social Influence, and Impulsive Purchase Behavior in Social Commerce. International Journal of Electronic Commerce 23:3, pages 297-327.
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Meng-Hsiang Hsu & Hsien-Cheng Lin. (2017) An investigation of the impact of cognitive absorption on continued usage of social media in Taiwan: the perspectives of fit. Behaviour & Information Technology 36:8, pages 768-791.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Heather M. Schulz, Bree L. Dority & Steven A. Schulz. (2015) Individual Differences in Online Consumer Behaviors in Relation to Brand Prominence. Journal of Interactive Advertising 15:1, pages 67-80.
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Sara Kamal, Shu-Chuan Chu & Mahmood Pedram. (2013) Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations. Journal of Interactive Advertising 13:1, pages 27-40.
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Hsu-Hsien Chi. (2011) Interactive Digital Advertising vs. Virtual Brand Community. Journal of Interactive Advertising 12:1, pages 44-61.
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Bo Han & John Windsor. (2011) User's Willingness to Pay on Social Network Sites. Journal of Computer Information Systems 51:4, pages 31-40.
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Erkan Akar & Birol Topçu. (2011) An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing. Journal of Internet Commerce 10:1, pages 35-67.
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