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Fereshte Rasty, Seyed Mohammad Tabataba’i-Nasab, Mojtaba Poorrezaei, Seyed Mahdi Alhosseini Almodarresi & Saeid Saeida Ardekani. (2023) Consumer Engagement with Restaurant Brand Pages: A Multidimensional Categorization of Antecedents and Consequences. Journal of Promotion Management 29:7, pages 1015-1052.
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En-Yi Chou & Cheng-Yu Lin. (2023) Building a social media community around your brand: the moderating role of firm engagement tactics. Journal of Marketing Management 39:7-8, pages 702-734.
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Rasoul Shahabi, Zahed Ghaderi, Maryam Soltaninasab, Mana Khoshkam, Ian Patterson & Farhad Tabatabaie. (2022) Creative destination, creative cultural experience, and destination brand self-congruence (DBSC). Journal of Policy Research in Tourism, Leisure and Events 0:0, pages 1-24.
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Hojoon Choi, Kyunga Yoo, Tom Reichert & Temple Northup. (2022) Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema. International Journal of Advertising 41:5, pages 910-929.
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Jinhee Han & Wi-Suk Kwon. (2022) Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits. Journal of Global Fashion Marketing 13:1, pages 16-29.
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Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris. (2022) Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising. Journal of Current Issues & Research in Advertising 43:1, pages 47-67.
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Sung-Eun Kim, Hyelin Lina Kim & Samuel Lee. (2021) How event information is trusted and shared on social media: a uses and gratification perspective. Journal of Travel & Tourism Marketing 38:5, pages 444-460.
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Ann Tresa Sebastian, Bhagya Lal, J. Anupama, Jee Varghese, Aleena Agnus Tom, Eslavath Rajkumar, Allen Joshua George, Sundaramoorthy Jeyavel, Vijyendra Pandey, Maria Wajid & Romate John. (2021) Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers. Cogent Business & Management 8:1.
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Chang-Won Choi. (2020) The Impacts of Consumer Personality Traits on Online Video Ads Sharing Intention. Journal of Promotion Management 26:7, pages 1073-1092.
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Maria Ek Styvén, Marcello M. Mariani & Carola Strandberg. (2020) This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online. Journal of Advertising 49:5, pages 540-556.
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Anlan Zheng, Brittany R. L. Duff, Patrick Vargas & Mike Zhengyu Yao. (2020) Self-Presentation on Social Media: When Self-Enhancement Confronts Self-Verification. Journal of Interactive Advertising 20:3, pages 289-302.
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Malgorzata Karpinska-Krakowiak & Artur Modlinski. (2020) Popularity of Branded Content in Social Media. Journal of Computer Information Systems 60:4, pages 309-315.
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Taeyeon Kim & Joe Phua. (2020) Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-Market Brands. Journal of Interactive Advertising 20:2, pages 95-110.
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Malgorzata Karpinska-Krakowiak & Martin Eisend. (2020) Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture. International Journal of Advertising 39:3, pages 387-409.
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Sooyoung Choi, Joonhyeong Joseph Kim, Yunseok Choe, Sunghyup Hyun & Insin Kim. (2020) Modeling the role of luxury air-travelers’ self-enhancement. Journal of Travel & Tourism Marketing 37:2, pages 200-216.
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Franklin Javier González-Soriano, Percy Samuel Marquina Feldman & Javier Alejandro Rodríguez-Camacho. (2020) Effect of social identity on the generation of electronic word-of-mouth (eWOM) on Facebook. Cogent Business & Management 7:1.
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Alei Fan, Barbara Almanza, Anna S. Mattila, Li Ge & Eunsol Her. (2019) Are vegetarian customers more “green”?. Journal of Foodservice Business Research 22:5, pages 467-482.
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Young-A Song, So Young Lee & Yoojung Kim. (2019) Does mindset matter for using social networking sites?: understanding motivations for and uses of Instagram with growth versus fixed mindset. International Journal of Advertising 38:6, pages 886-904.
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Kim Willems & Malaika Brengman. (2019) Fashion store personality: Scale development and relation to self-congruity theory, a retrospective commentary. Journal of Global Fashion Marketing 10:3, pages 286-303.
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K. Hazel Kwon. (2019) Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge on YouTube. Journal of Interactive Advertising 19:2, pages 87-99.
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Piotr S. Bobkowski, Liefu Jiang, Laveda J. Peterlin & Nathan J. Rodriguez. (2019) Who Gets Vocal About Hyperlocal. Journalism Practice 13:2, pages 159-177.
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Dai-Yun Wu & Jih-Hsuan Tammy Lin. (2018) Ways of Seeing Matter: The Impact of a Naturally Mapped Perceptual System on the Persuasive Effects of Immersive Virtual Reality Advertising. Communication Research Reports 35:5, pages 434-444.
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Angeliki Nikolinakou & Karen Whitehill King. (2018) Viral Video Ads: Examining Motivation Triggers to Sharing. Journal of Current Issues & Research in Advertising 39:2, pages 120-139.
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Yusfi Ardiansyah, Paul Harrigan, Geoffrey N. Soutar & Timothy M. Daly. (2018) Antecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective. Journal of Interactive Advertising 18:1, pages 55-71.
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Sidharth Muralidharan, Carrie La Ferle & Sanjukta Pookulangara. (2018) Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India. Journal of Promotion Management 24:1, pages 1-24.
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Yongjun Sung, Eunice Kim & Sejung Marina Choi. (2018) #Me and brands: understanding brand-selfie posters on social media. International Journal of Advertising 37:1, pages 14-28.
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Jameson L. Hayes, Yan Shan & Karen Whitehill King. (2018) The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour. International Journal of Advertising 37:1, pages 142-164.
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Nizar Souiden, Saber Chtourou & Bernard Korai. (2017) Consumer Attitudes toward Online Advertising: The Moderating Role of Personality. Journal of Promotion Management 23:2, pages 207-227.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Eunseon (Penny) Kwon, S. Ratneshwar & Esther Thorson. (2017) Consumers' Social Media Advocacy Behaviors Regarding Luxury Brands: An Explanatory Framework. Journal of Interactive Advertising 17:1, pages 13-27.
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Chris J. Vargo. (2016) Toward a Tweet Typology: Contributory Consumer Engagement With Brand Messages by Content Type. Journal of Interactive Advertising 16:2, pages 157-168.
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Shu-Chuan Chu, Kasey Windels & Sara Kamal. (2016) The influence of self-construal and materialism on social media intensity: a study of China and the United States. International Journal of Advertising 35:3, pages 569-588.
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Shu-Chuan Chu, Hsuan-Ting Chen & Yongjun Sung. (2016) Following brands on Twitter: an extension of theory of planned behavior. International Journal of Advertising 35:3, pages 421-437.
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Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker. (2015) Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites. Journal of Interactive Advertising 15:2, pages 124-134.
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Jameson L. Hayes & Karen Whitehill King. (2014) The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students. Journal of Interactive Advertising 14:2, pages 98-109.
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Karin Braunsberger. (2014) The Impact of Animal Welfare Advertising on Opposition to the Canadian Seal Hunt and Willingness to Boycott the Canadian Seafood Industry. Anthrozoös 27:1, pages 111-125.
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