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Journal of Interactive Advertising Volume 13, 2013 - Issue 2
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Original Articles

Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites

Wan-Hsiu Sunny Tsai University of Miami, Coral Gables, Florida, USA
&
Linjuan Rita Men Southern Methodist University, Dallas, Texas, USA
Pages 76-87 | Published online: 18 Sep 2013

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