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Journal of Interactive Advertising Volume 16, 2016 - Issue 1
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Original Articles

Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads

Gallayanee YaoyuneyongThe University of Southern Mississippi, Hattiesburg, Mississippi, USA
,
Jamye FosterThe University of Southern Mississippi, Hattiesburg, Mississippi, USACorrespondence[email protected]
,
Erik JohnsonLearning Technology Group, Hattiesburg, Mississippi, USA
&
David JohnsonLearning Technology Group, Hattiesburg, Mississippi, USA
Pages 16-30 | Published online: 26 Jan 2016

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Sihem Ben Saad. (2023) Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent. Journal of Current Issues & Research in Advertising 44:3, pages 295-331.
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Ruoxu Wang & Yan Huang. (2022) How Do Narrative Structure and Format Influence a 360 Degree Video Ad?. Journal of Promotion Management 28:6, pages 774-794.
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Rodrigo Uribe, Rafael Labra & Enrique Manzur. (2022) Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits. International Journal of Advertising 41:4, pages 703-730.
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Yunju Kim & Heejun Lee. (2022) Falling in Love with Virtual Reality Art: A New Perspective on 3D Immersive Virtual Reality for Future Sustaining Art Consumption. International Journal of Human–Computer Interaction 38:4, pages 371-382.
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Chunlin Yuan, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim & Hakil Moon. (2021) The influence of flow experience in the augmented reality context on psychological ownership. International Journal of Advertising 40:6, pages 922-944.
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Wan-Hsiu Sunny Tsai, Shiyun Chloe Tian, Ching-Hua Chuan & Cong Li. (2020) Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising. Journal of Interactive Advertising 20:3, pages 244-257.
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Ko de Ruyter, Jonas Heller, Tim Hilken, Matthew Chylinski, Debbie I. Keeling & Dominik Mahr. (2020) Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising. Journal of Advertising 49:2, pages 109-124.
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Tomasz Grzegorczyk, Rafal Sliwinski & Joanna Kaczmarek. (2019) Attractiveness of augmented reality to consumers. Technology Analysis & Strategic Management 31:11, pages 1257-1269.
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Yang Feng & Quan Xie. (2019) Ad Creativity via Augmented Reality Technology in Online Video Ads: the Differential Role of Novelty, Message Usefulness, and Ad-Consumer Association. Journal of Promotion Management 25:6, pages 907-933.
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Yang Feng & Quan Xie. (2019) Privacy Concerns, Perceived Intrusiveness, and Privacy Controls: An Analysis of Virtual Try-On Apps. Journal of Interactive Advertising 19:1, pages 43-57.
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Yang Feng & Quan Xie. (2019) Demystifying Novelty Effects: An Analysis of Consumer Responses to YouTube Videos Featuring Augmented Reality Out-of-Home Advertising Campaigns. Journal of Current Issues & Research in Advertising 40:1, pages 36-53.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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