Citations (34)
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Hyeon-Cheol Kim & Zong-yi Zhu. (2021) The moderating role of acculturation in fostering young Chinese moviegoers’ sustainable e-WOM behaviour in Korea. Behaviour & Information Technology 40:15, pages 1688-1699.
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Jeeyun Oh & Eunjoo Jin. (2018) Interactivity Benefits Low Self-Efficacy Smokers More: The Combinatory Effects of Interactivity and Self-Efficacy on Defensive Response and Quitting Intention. Journal of Interactive Advertising 18:2, pages 110-124.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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