Citations (61)
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René Haldborg Jørgensen, Hilde A.M Voorveld & Guda van Noort. (2023) Instagram Stories: How Ephemerality Affects Consumers’ Responses Toward Instagram Content and Advertising. Journal of Interactive Advertising 23:3, pages 187-202.
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Radha Govind Indwar & Aditya Shankar Mishra. (2023) Emojis: can it reduce post-purchase dissonance?. Journal of Strategic Marketing 31:4, pages 918-939.
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Ran Maroely & Nira Munichor. (2023) Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?. International Journal of Advertising 42:4, pages 682-712.
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Mahima Shukla, Richa Misra, Renuka Mahajan & Rahul Gupta. (2023) Applying the SOBC Paradigm to Reinterpret the Online Grocery Shopping Experience for the Senior Population. Journal of Food Products Marketing 29:4, pages 115-137.
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Jean Pfiffelmann, Alexander Pfeuffer, Nathalie Dens & Sébastien Soulez. (2023) Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising 0:0, pages 1-42.
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René Haldborg Jørgensen & Gry Høngsmark Knudsen. (2022) Media context: a literature review and research agenda. Journal of Marketing Management 38:17-18, pages 1937-1957.
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Laurien Desimpelaere, Liselot Hudders & Dieneke Van de Sompel. (2022) Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads. Journal of Advertising 0:0, pages 1-16.
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Trang P. Tran, Tiffany M. Blanchflower & Chien-Wei (Wilson) Lin. (2022) Examining the effects of Facebook’s personalized advertisements on brand love. Journal of Marketing Theory and Practice 0:0, pages 1-20.
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Jean Pfiffelmann & Alexander Pfeuffer. (2022) Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement. Journal of Interactive Advertising 22:3, pages 311-326.
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Judith Irene Maria de Groot. (2022) The Personalization Paradox in Facebook Advertising: The Mediating Effect of Relevance on the Personalization–Brand Attitude Relationship and the Moderating Effect of Intrusiveness. Journal of Interactive Advertising 22:1, pages 57-74.
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Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker. (2022) How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention. Journal of Advertising 51:1, pages 39-56.
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Charles R. Taylor & Les Carlson. (2021) The future of advertising research: new directions and research needs. Journal of Marketing Theory and Practice 29:1, pages 51-62.
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Rogelio Nazar, Irene Renau, Nicolás Acosta, Hernán Robledo, Maha Soliman & Sofía Zamora. (2020) Corpus-Based Methods for Recognizing the Gender of Anthroponyms. Names 0:0, pages 1-17.
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Claire M. Segijn, Theo Araujo, Hilde A. M. Voorveld & Edith G. Smit. (2020) Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion During a Commercial Break. Journal of Broadcasting & Electronic Media 64:1, pages 41-61.
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Hyejin Bang, Dongwon Choi, Bartosz W. Wojdynski & Yen-I Lee. (2019) How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism. International Journal of Advertising 38:8, pages 1116-1138.
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Brahim Zarouali, Karolien Poels, Michel Walrave & Koen Ponnet. (2019) The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites. International Journal of Advertising 38:2, pages 316-335.
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Jennifer Johnson Jorgensen & Young Ha. (2019) The Influence of Electronic Word of Mouth via Social Networking Sites on the Socialization of College-Aged Consumers. Journal of Interactive Advertising 19:1, pages 29-42.
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Nancy H. Brinson, Matthew S. Eastin & Laura F. Bright. (2019) Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies. Journal of Current Issues & Research in Advertising 40:1, pages 54-72.
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Hilde A.M. Voorveld. (2019) Brand Communication in Social Media: A Research Agenda. Journal of Advertising 48:1, pages 14-26.
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Yuping Liu-Thompkins. (2019) A Decade of Online Advertising Research: What We Learned and What We Need to Know. Journal of Advertising 48:1, pages 1-13.
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Nancy H. Brinson, Matthew S. Eastin & Vincent J. Cicchirillo. (2018) Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking. Journal of Interactive Advertising 18:2, pages 136-147.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Articles from other publishers (39)
Theo Araujo & Nadine Bol. (2024) From speaking like a person to being personal: The effects of personalized, regular interactions with conversational agents. Computers in Human Behavior: Artificial Humans 2:1, pages 100030.
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Tekila Harley Nobile & Lorenzo Cantoni. (2023) Personalisation (In)effectiveness in email marketing. Digital Business 3:2, pages 100058.
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Yujie Dong, Wu Li & Meng Chen. (2023) Personalization reactance in online medical consultations: effects of two-sided personalization and health topic sensitivity on reactance. Human Communication Research.
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Eva-Maria Schruff-Lim, Ellen J. Van Loo, Ellen van Kleef & Hans C.M. van Trijp. (2023) Turning FOP nutrition labels into action: A systematic review of label+ interventions. Food Policy 120, pages 102479.
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Bo Guo & Zhi-bin Jiang. (2023) Influence of personalised advertising copy on consumer engagement: a field experiment approach. Electronic Commerce Research.
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Pallavi Dogra, Arun Kumar Kaushik, Prateek Kalia & Arun Kaushal. (2023) Influence of augmented reality on shopping behavior. Management Decision 61:7, pages 2073-2098.
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Robert Ciuchita, Johanna Katariina Gummerus, Maria Holmlund & Eva Larissa Linhart. (2022) Programmatic advertising in online retailing: consumer perceptions and future avenues. Journal of Service Management 34:2, pages 231-255.
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Chengchao Jiang, Xiyu Guo, Jianping Huang & Xiaoang Wan. (2023) Expectations generated based on associative learning guide visual search for novel packaging labels. Food Quality and Preference 104, pages 104743.
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Priyadarsini Patnaik, Parameswar Nayak & Siddharth Misra. 2023. Advanced Research and Real-World Applications of Industry 5.0. Advanced Research and Real-World Applications of Industry 5.0
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Liza Gak, Seyi Olojo & Niloufar Salehi. (2022) The Distressing Ads That Persist: Uncovering The Harms of Targeted Weight-Loss Ads Among Users with Histories of Disordered Eating. Proceedings of the ACM on Human-Computer Interaction 6:CSCW2, pages 1-23.
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Maud Dampérat, Eline Jongmans, Florence Jeannot & Tanguy Giuffrida. (2022) Etude de l’influence de l’e-personnalisation sur l’expérience en ligne de consommateurs en situation d’incapacités : la facilité d’utilisation comme source de plaisir. Recherche et Applications en Marketing (French Edition) 37:4, pages 93-128.
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Jungwoo Lee, Cheong Kim & Kun Chang Lee. (2022) Exploring the personalization-intrusiveness-intention framework to evaluate the effects of personalization in social media. International Journal of Information Management 66, pages 102532.
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Maud Dampérat, Eline Jongmans, Florence Jeannot & Tanguy Giuffrida. (2022) Studying the influence of e-personalisation on the online experience of consumers with disabilities: Ease of use as a source of pleasure. Recherche et Applications en Marketing (English Edition) 37:3, pages 86-120.
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Laetitia Lambillotte, Nathan Magrofuoco, Ingrid Poncin & Jean Vanderdonckt. (2022) Enhancing playful customer experience with personalization. Journal of Retailing and Consumer Services 68, pages 103017.
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Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker. (2022) Let’s get personal: Which elements elicit perceived personalization in social media advertising?. Electronic Commerce Research and Applications 55, pages 101183.
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Eva A. van Reijmersdal, Sophie C. Boerman & Guda van Noort. (2022) Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms. Computers in Human Behavior Reports 7, pages 100221.
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Mahima Shukla & Rahul Gupta. (2022) Effect of Social Media Personalization on Brand Strength. International Journal of Online Marketing 12:1, pages 1-22.
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Claire Monique Segijn, Suzanna J. Opree & Iris Van Ooijen. (2022) The validation of the Perceived Surveillance Scale. Cyberpsychology: Journal of Psychosocial Research on Cyberspace 16:3.
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Nilüfer TÜRKSOY. (2022) The Future of Public Relations, Advertising and Journalism: How Artificial Intelligence May Transform the Communication Profession and Why Society Should Care?Halkla İlişkiler, Reklamcılık ve Gazeteciliğin Geleceği: Yapay Zeka Uygulamaları İletişim Mesleğini Nasıl Dönüştürecek ve Toplum Bunu Neden Önemsemeli?. Türkiye İletişim Araştırmaları Dergisi:40, pages 394-410.
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Soey Sut Ieng Lei, Irene Cheng Chu Chan, Jingyi Tang & Shun Ye. (2022) Will tourists take mobile travel advice? Examining the personalization-privacy paradox. Journal of Hospitality and Tourism Management 50, pages 288-297.
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Lamprinakos Grigorios, Solon Magrizos, Ioannis Kostopoulos, Dimitrios Drossos & David Santos. (2022) Overt and covert customer data collection in online personalized advertising: The role of user emotions. Journal of Business Research 141, pages 308-320.
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Sungjun Joe, Choongbeom Choi & James Busser. (2021) The impact of virtual presence on willingness to book: The moderating role of self-construal and gender. International Journal of Hospitality Management 98, pages 103021.
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Jean Pfiffelmann & Sébastien Soulez. (2021) L'effet persuasif de l'intégration du prénom et de la photographie d'employés potentiels dans une publicité de recrutement. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 38:3.
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Jean Pfiffelmann & Sébastien Soulez. (2021) Persuasive effect of potential employees' names and photographs in a recruitment advertisement. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 38:3, pages 303-317.
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Sophie C. Boerman, Sanne Kruikemeier & Nadine Bol. (2021) When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising. Computers in Human Behavior Reports 4, pages 100144.
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Marco Furini. (2021) Identifying the features of ProVax and NoVax groups from social media conversations. Computers in Human Behavior 120, pages 106751.
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Stephan Winter, Ewa Maslowska & Anne L. Vos. (2021) The effects of trait-based personalization in social media advertising. Computers in Human Behavior 114, pages 106525.
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Taekeun Hong, Jin-A Choi, Kiho Lim & Pankoo Kim. (2020) Enhancing Personalized Ads Using Interest Category Classification of SNS Users Based on Deep Neural Networks. Sensors 21:1, pages 199.
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Anna Dziemianko. (2020) Smart advertising and online dictionary usefulness. International Journal of Lexicography 33:4, pages 377-403.
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Anne R. Smink, Eva A. van Reijmersdal, Guda van Noort & Peter C. Neijens. (2020) Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses. Journal of Business Research 118, pages 474-485.
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Evert Van den Broeck, Karolien Poels & Michel Walrave. (2020) How do users evaluate personalized Facebook advertising? An analysis of consumer- and advertiser controlled factors. Qualitative Market Research: An International Journal 23:2, pages 309-327.
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Tyler Shanahan, Trang P. Tran & Erik C. Taylor. (2019) Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality. Journal of Retailing and Consumer Services 47, pages 57-65.
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