Citations (16)
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Jun Yan, Jingjing Pan, Zhen Li & Yaping Chang. (2023) Promoting eco-friendly advertising on social media: the fit between appeals and tie strength. International Journal of Advertising 0:0, pages 1-29.
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Albena Pergelova & Alysha Hachey. (2023) #Sponsored: Understanding the Boundary Conditions of Resistance Coping Activation in Influencer Advertising. Journal of Interactive Advertising 23:2, pages 128-148.
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Jonathan Hardy. (2021) Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing. Digital Journalism 9:7, pages 865-886.
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Raul Ferrer-Conill, Erik Knudsen, Corinna Lauerer & Aviv Barnoy. (2021) The Visual Boundaries of Journalism: Native Advertising and the Convergence of Editorial and Commercial Content. Digital Journalism 9:7, pages 929-951.
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Alice Kendrick & Jami A. Fullerton. (2021) Can US advertising students recognize an ad in editorial’s clothing (native advertising)? A partial replication of the Stanford “Evaluating information” test. Journal of Marketing Communications 27:2, pages 207-228.
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Bartosz W. Wojdynski & Nathaniel J. Evans. (2020) The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats. International Journal of Advertising 39:1, pages 4-31.
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Mikyoung Kim, Jin Kyun Lee & Ki-Young Lee. (2019) Interplay of content type and product type in the consumer response to native advertising on social media. Asian Journal of Communication 29:6, pages 464-482.
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A-Reum Jung & Jun Heo. (2019) Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation. Journal of Interactive Advertising 19:1, pages 1-14.
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Songming Feng & Mart Ots. (2018) Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit. Journal of Interactive Advertising 18:2, pages 148-161.
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Bianca Harms, Tammo H.A. Bijmolt & Janny C. Hoekstra. (2017) Digital Native Advertising: Practitioner Perspectives and a Research Agenda. Journal of Interactive Advertising 17:2, pages 80-91.
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Articles from other publishers (6)
Reihaneh Alsadat Tabaeeian, Shakiba Rahgozar, Atefeh Khoshfetrat & Samira Saedpanah. (2023) Can gamification affect the advertising effectiveness in social media?. Journal of Communication Management.
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Meiling Jin, Yufu Ning, Fengming Liu, Fangyi Zhao, Yichang Gao & Dongmei Li. (2023) An Evaluation Model for the Influence of KOLs in Short Video Advertising Based on Uncertainty Theory. Symmetry 15:8, pages 1594.
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Yan Huang & Hye Jin Yoon. (2021) Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type. Journal of Social Marketing 12:2, pages 105-123.
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Susanna S. Lee, Huan Chen & Yu-Hao Lee. (2021) How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness. Journal of Product & Brand Management 31:1, pages 149-162.
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Dorit Zimand-Sheiner, Tanya Ryan, Sema Misci Kip & Tamar Lahav. (2020) Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel. Journal of Business Research 116, pages 608-619.
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Sema Misci Kip & Pınar Umul Ünsal. (2020) Exploring native advertising in Turkey: insights from digital immigrants and digital natives. Qualitative Market Research: An International Journal 23:3, pages 381-406.
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