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Citations (10)
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João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira & Janaina de Moura Engracia Giraldi. (2023) Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads. International Journal of Advertising 42:8, pages 1242-1266.
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Sunil Hazari & Beheruz N. Sethna. (2023) A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users. Journal of Promotion Management 29:4, pages 491-534.
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Su Jung Kim, Mi Hyun Lee, Juwon Hong & Sungho Park. (2023) How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data. International Journal of Advertising 42:4, pages 713-739.
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Hai Ho Nguyen, Bang Nguyen-Viet, Yen Thi Hoang Nguyen & Tin Hoang Le. (2022) Understanding online purchase intention: the mediating role of attitude towards advertising. Cogent Business & Management 9:1.
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Samik Shome. (2021) Customer Engagement and Advertising Effectiveness: A Moderated Mediating Analysis. Journal of Internet Commerce 20:4, pages 409-449.
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Articles from other publishers (5)
Marco Mancini, Patrizia Cherubino, Ana Martinez, Alessia Vozzi, Stefano Menicocci, Silvia Ferrara, Andrea Giorgi, Pietro Aricò, Arianna Trettel & Fabio Babiloni. (2023) What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques. Brain Sciences 13:10, pages 1481.
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Woojae Kim, Jungwoo Shin & Youngsang Cho. (2022) Is a “6-second” advertisement reasonable? Acceptable mobile advertisement length for consumers. Telematics and Informatics 74, pages 101875.
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Maki Endo & Takumi Kato. (2022) Effects of Insertion Timing of Video Advertisements on Memory and Purchase Intent for YouTubeYouTubeにおける動画広告挿入のタイミングによる記憶と購入意向への影響. Japan Marketing Review 3:1, pages 28-36.
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Sedat ÖZEL. (2021) Bir Reklam Biçimi Olarak Preroll Video ve Youtube Kullanıcılarının Preroll Video Reklamlara YaklaşımıPre Roll Video as an Ad Format and Youtube Users' Approach to Pre Roll Video Ads. Selçuk İletişim 14:3, pages 1311-1340.
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Si Xie, Amit Mehra & Siddhartha Sharma. (2022) Designing E-Commerce Livestreams: How Quicker Product Promotion Affects Sales?. SSRN Electronic Journal.
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