Journal of Interactive Advertising, Volume 21, Issue 1 (2021)

Browse this journal
Sample our Humanities journals, sign in here to start your FREE access for 14 days

Journal of Interactive Advertising, Volume 21, Issue 1 (2021)

See all volumes and issues
Vol 24, 2024 Vol 23, 2023 Vol 22, 2022 Volume 21, 2021 Vol 20, 2020 Vol 19, 2019 Vol 18, 2018 Vol 17, 2017 Vol 16, 2016 Vol 15, 2015 Vol 14, 2014 Vol 13, 2013 Vol 12, 2011-2012 Vol 11, 2010-2011 Vol 10, 2009-2010 Vol 9, 2008-2009 Vol 8, 2007-2008 Vol 7, 2006-2007 Vol 6, 2005-2006 Vol 5, 2004-2005 Vol 4, 2003-2004 Vol 3, 2002-2003 Vol 2, 2001-2002 Vol 1, 2000-2001
Download citations Download PDFs Download issue

Articles

Article
Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media
Dongjae (Jay) Lim, Nathaniel Evans & Marilyn Primovic
Pages: 1-16
Published online: 13 Jun 2021
AbstractforExploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media | Full Text | References | PDF (2.6 MB) | EPUB
  • 1055 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Native Advertising in WeChat Official Accounts: How Do Ad–Content Congruence and Ad Skepticism Influence Advertising Value and Effectiveness?
Jing Yang, Mengtian Jiang & Linwan Wu
Pages: 17-33
Published online: 11 May 2021
AbstractforNative Advertising in WeChat Official Accounts: How Do Ad–Content Congruence and Ad Skepticism Influence Advertising Value and Effectiveness? | Full Text | References | PDF (2 MB) | EPUB
  • 1559 Views
  • 7 CrossRef citations
  • 0Altmetric
Article
Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses
Jing Yang, Camilla Teran, Ava Francesca Battocchio, Ebbe Bertellotti & Shannon Wrzesinski
Pages: 34-48
Published online: 16 Feb 2021
AbstractforBuilding Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses | Full Text | References | PDF (1.3 MB) | EPUB | Supplemental
  • 7912 Views
  • 15 CrossRef citations
  • 0Altmetric
Article
Skippable Advertisement versus Full-Length Advertisement: An Empirical Analysis in a Developing Economy
Wajeeha Aslam, Kashif Farhat & Imtiaz Arif
Pages: 49-67
Published online: 16 Feb 2021
AbstractforSkippable Advertisement versus Full-Length Advertisement: An Empirical Analysis in a Developing Economy | Full Text | References | PDF (1.7 MB) | EPUB
  • 2694 Views
  • 10 CrossRef citations
  • 0Altmetric

Rapid Communication

Article
“Role” of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising
Kimberly Kelling & Samuel Tham
Pages: 68-74
Published online: 19 Feb 2021
Abstractfor“Role” of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising | Full Text | References | PDF (780.3 KB) | EPUB
  • 743 Views
  • 3 CrossRef citations
  • 0Altmetric

Explore articles