Advanced search
Publication Cover
Journal of Interactive Advertising Volume 21, 2021 - Issue 1
Submit an article Journal homepage
7,876
Views
15
CrossRef citations to date
0
Altmetric
Articles

Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses

Jing Yanga School of Communication, Loyola University Chicago, Chicago, Illinois, USACorrespondence[email protected]
,
Camilla Terana School of Communication, Loyola University Chicago, Chicago, Illinois, USA
,
Ava Francesca Battocchiob Department of Advertising and Public Relations, Michigan State University, East Lansing, Michigan, USA
,
Ebbe Bertellottia School of Communication, Loyola University Chicago, Chicago, Illinois, USA
&
Shannon Wrzesinskia School of Communication, Loyola University Chicago, Chicago, Illinois, USA
Pages 34-48 | Published online: 16 Feb 2021

Citations (15)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (7)

Chung-Wha (Chloe) Ki, Tsz Ching Chow & Chunsheng Li. (2023) Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers’ Trust and Assuage Their Distrust in the Social Media Influencer Landscape. International Journal of Human–Computer Interaction 39:17, pages 3445-3460.
Read now
Yilang Peng, Taylor Jing Wen & Jing Yang. (2023) A Computer Vision Methodology to Predict Brand Personality from Image Features. Journal of Advertising 0:0, pages 1-13.
Read now
Abdul Ghaffar, Tahir Islam, Tomas Kincl, Abdul Hakeem & Anshuman Sharma. (2023) The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR). Journal of Global Scholars of Marketing Science 33:3, pages 475-494.
Read now
Minjung Park, Jayoung Koo & Do Yuon Kim. (2023) Femvertising of luxury brands: Message concreteness, authenticity, and involvement. Journal of Global Fashion Marketing 14:3, pages 243-262.
Read now
Jeongmin Ham, Sitan Li, Pratik Shah & Matthew S. Eastin. (2023) The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness. Journal of Interactive Advertising 23:2, pages 98-113.
Read now
Sang Vo Minh, Giang Nguyen Huong & Giang Dang Nguyen Ha. (2022) The role of social brand engagement on brand equity and purchase intention for fashion brands. Cogent Business & Management 9:1.
Read now
Ahmed Taher, Doaa M. El-Banna, Noha Alaa El Dine & Naila Hamdy. (2021) Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts. Journal of Interactive Advertising 21:3, pages 306-314.
Read now

Articles from other publishers (8)

Huma Ittefaq, Naeem Akhtar, Umar Iqbal Siddiqi, Tahir Islam & Aleksandra Kuzior. (2024) The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation. Journal of Retailing and Consumer Services 76, pages 103597.
Crossref
Maria DSouza Deryl, Sanjeev Verma & Vartika Srivastava. (2023) How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding. International Journal of Information Management Data Insights 3:2, pages 100205.
Crossref
Yan Wang, Jing Jiang, Xiushuang Gong & Jie Wang. (2023) Simple = Authentic: The effect of visually simple package design on perceived brand authenticity and brand choice. Journal of Business Research 166, pages 114078.
Crossref
Jorge G. Zárate Rodriguez, Connie Gan, Gregory A. Williams, Tia O. Drake, Thomas Ciesielski, Dominic E. Sanford & Michael M. Awad. (2023) Video Interviews and Surgical Applicants’ Ability to Assess Fit to Residency Programs. Journal of Surgical Research 287, pages 149-159.
Crossref
Jing Yang, Lana Kennedy-Foglio, Mengtian Jiang & Eunsin Joo. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII) 301 320 .
Filipa Rosado-Pinto & Sandra Maria Correia Loureiro. (2022) Authenticity: shedding light on the branding context. EuroMed Journal of Business.
Crossref
Jie Jin, Renee Mitson, Yufan Sunny Qin, Marc Vielledent & Linjuan Rita Men. (2022) Can CEO Activism Be Good for the Organization? The Importance of Authenticity, Morality, and Timeliness. Journalism & Mass Communication Quarterly, pages 107769902211163.
Crossref
Glenn R. Carroll & Balázs Kovács. (2021) Authenticity: Meanings, targets, audiences and third parties. Research in Organizational Behavior 41, pages 100149.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.