“Role” of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising

Kimberly Kellinga Department of Journalism, University of Wisconsin–Oshkosh, Oshkosh, Wisconsin, USACorrespondence[email protected]

https://orcid.org/0000-0003-1199-7486 View further author information

Samuel Thamb Department of Journalism and Media Communication, Colorado State University, Fort Collins, Colorado, USA

https://orcid.org/0000-0002-4188-387X View further author information

Citations (3)

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (1)

Kimberly Kelling & Samuel M. Tham. (2023) Consumer Perceptions of Ad Ethicality in Loot Box Promotions. Journal of Media Ethics 38:2, pages 104-116.
Read now

Articles from other publishers (2)

Reihaneh Alsadat Tabaeeian, Shakiba Rahgozar, Atefeh Khoshfetrat & Samira Saedpanah. (2023) Can gamification affect the advertising effectiveness in social media?. Journal of Communication Management.
Crossref

Eduard Van der Westhuizen & Marita Carnelley. (2023) Regulation of Video Gaming Loot Boxes: Lessons for South Africa from Abroad. Potchefstroom Electronic Law Journal 26.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

“Role” of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising

Articles from other publishers (2)

Information for

Open access

Opportunities

Help and information

Your download is now in progress and you may close this window

Login or register to access this feature

“Role” of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising

Citations (3)

Read on this site (1)

Articles from other publishers (2)

Reprints and Corporate Permissions

Academic Permissions

Related research

To cite this article:

Download citation

Information for

Open access

Opportunities

Help and information

Keep up to date