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Journal of Interactive Advertising Volume 22, 2022 - Issue 2
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The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads

Mengtian Jianga University of Kentucky, Lexington, Kentucky, USAORCID Iconhttps://orcid.org/0000-0002-6813-8810
ORCID Icon,
Jing Yangb Loyola University Chicago, Chicago, Illinois, USAORCID Iconhttps://orcid.org/0000-0001-6393-5012
ORCID Icon,
Eunsin Jooc BNU-HKBU United International College, Zhuhai, Guangdong Province, China;d University of South Carolina, Columbia, South Carolina, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0743-8964
ORCID Icon &
Taeyoung Kimb Loyola University Chicago, Chicago, Illinois, USA
Pages 178-186 | Published online: 04 May 2022

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Read on this site (2)

Mirela Silva, Luiz Giovanini, Juliana Fernandes, Daniela Oliveira & Catia S. Silva. (2023) What Makes Disinformation Ads Engaging? A Case Study of Facebook Ads from the Russian Active Measures Campaign. Journal of Interactive Advertising 23:3, pages 221-240.
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Anan Wan & Mengtian (Montina) Jiang. (2023) Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives. Journal of Current Issues & Research in Advertising 44:3, pages 332-372.
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Articles from other publishers (1)

Amir Zaib Abbasi, Rodoula H. Tsiotsou, Khalil Hussain, Raouf Ahmad Rather & Ding Hooi Ting. (2023) Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach. Journal of Retailing and Consumer Services 71, pages 103231.
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